Marketing Manager

Job Title: Marketing Manager No. of Positions: 1

Locations: Pune

Position Type: Full-Time

Company Overview:

Position Summary:

Key Responsibilities:

Strategic Marketing Leadership

• Develop and execute integrated marketing strategies aligned with business goals across cyber security and Al domains.
• Partner with leadership to strengthen positioning as a trusted global cybersecurity and Al innovator.
• Drive market research, competitor benchmarking, and category creation strategies.

Performance Marketing & Growth

• Lead multi-channel campaigns (SEO, SEM, social, email, display, events) with a focus on measurable ROI.
• Implement

  ABM(Account-Based Marketing)

  strategies to target enterprise clients and decision-makers (CIOs, CISOs, CTOs).
• Optimize campaigns using advanced analytics, attribution models, and conversion funnels.

Public Relations & Corporate Communications

• Build and manage strong relationships with media, analysts, and industry influencers.
• Lead PR strategy, press releases, and thought leadership placements.
• Represent the company at industry conferences, webinars, and networking forums.

Product & Content Marketing

• Translate deep-tech solutions into compelling narratives and value-driven messaging.
• Oversee content development including whitepapers, case studies, blogs, and multimedia assets.
• Build product positioning and go-to-market strategies for Saas and MSSP offerings.

Team, Tools & Operations

• Manage internal teams and external agencies/vendors for end-to­ end campaign execution.
• Leverage marketing automation platforms (HubSpot, Marketa, Pardot, etc.) and CRM systems for data-driven execution.
• Ensure brand consistency across global markets

Required Skills & Qualifications

• Minimum 8 years of marketing experience.
• Proven expertise in

  performance marketing, PR, ABM, and product marketing.

• Strong creative instincts with the ability to blend storytelling and data­ driven execution.
• Experience with marketing automation, analytics platforms, SEO/SEM, and CRM tools.
• Strong written and verbal communication skills; ability to simplify complex technologies.
• Demonstrated success in

  demand generation, pipeline acceleration,

  and global market campaigns.

Preferred Skills

• Strong grasp of

  content strategy, influencer marketing, and digital PR.

• Experience building marketing playbooks for scale-ups or high-growth technology companies.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and advancement.
• Exposure to cutting-edge technologies and projects.
• A collaborative and supportive work environment.