Marketing Manager

About the Role

The Marketing Manager will lead city-level marketing for upGrad Learning Centres, with a focus on demand generation, student engagement, and brand visibility. This role involves managing campaigns across digital, outdoor, and on-ground channels to increase walk-ins, leads, and enrolments.

Key Responsibilities

• Plan and execute city-specific marketing campaigns across digital, outdoor, and on-ground platforms.
• Drive student walk-ins and leads through events, workshops, campus activations, and partnerships.
• Execute hyperlocal and guerrilla marketing in student-dense areas to build awareness.
• Develop and manage recurring student-focused events and college partnerships.
• Localize national campaigns and oversee centre branding, merchandise, and visual identity.
• Collaborate with Sales and Centre teams for aligned communication and lead follow-up.
• Manage vendors, agencies, and logistics for campaigns and events.
• Track marketing performance using CRM data and city dashboards and share insights with the central team.

Skills & Experience

• 4-7 years of experience in integrated marketing, preferably in EdTech, education franchises, or youth-focused consumer businesses.
• Strong understanding of event marketing, lead generation, vendor management, and campus partnerships.
• Ability to work with CRM systems (LeadSquared preferred), Excel dashboards, and basic design tools.
• MBA/PGDM in Marketing or equivalent qualification.