Princeton Blue

We are looking for a results-driven Marketing Manager to drive our key initiatives. The ideal candidate brings a blend of creative thinking and data-driven execution and is well-versed in digital marketing, account-based marketing (ABM), events, and analytics. Responsibilities Content & Social Media - Build and manage a content calendar across channels (LinkedIn, YouTube, website) to strengthen brand presence and audience engagement. Website, SEO & AEO - Help create/ maintain a fresh, user-friendly, lead gen focused website. Apply SEO/AEO best practices and GA4 insights to improve visibility and translate findings into actionable tactics. Account-Based Marketing (ABM) - Develop and execute targeted campaigns for key accounts, improving engagement and helping convert relationships into business opportunities. Events Management - Plan and coordinate company participation in industry events ensuring seamless execution and measurable business outcomes. Analytics & Reporting - Regularly analyze key marketing metrics across website, content, social media, email, account engagement, marketing funnel and target accounts. - Provide actionable insights and ideas to optimize performance, improve ROI, and strengthen marketing impact. AI & Automation - Embrace AI and automation to streamline repetitive tasks and focus on high-value, strategic marketing activities Required Skills 4 - 6 years of B2B marketing experience Strong understanding of SEO, AEO, and GA4, with the ability to turn insights into practical strategies Experience with ABM strategies and account-level campaign execution Strong communication, project management, and stakeholder management skills. Ability to experiment with new ideas in B2B marketing while staying in touch with industry best practices. Comfortable adopting and applying AI tools to enhance efficiency and creativity. Excellent verbal and written communication skills. Problem Solving and out-of-the-box thinking. Why Join Us? Opportunity for hands-on impactful B2B marketing A blank canvas to build on - shape and grow a marketing ecosystem from the ground up. A collaborative environment that values innovation, creativity, and measurable results.