Marketing Manager

Job Description: Marketing Manager Company: Classy Cut – Diamond Jewellery Brand Location: Zest Business Spaces, Near Rbl Bank, MG road, Ghatkopar East, Mumbai, Maharashtra 400077, India Employment Type: Full-Time About Classy Cut                   Classy Cut is a luxury diamond jewellery brand specializing in custom-made pieces in lab-grown diamonds and 14k/18k gold. We operate on a boutique, appointment-based model with a strong focus on personalized experiences, CAD previews for designs, and a seamless customer journey. As we expand across in-store, online, and marketplace platforms, we are looking for a dynamic Marketing Manager to lead our Events, Digital Marketing, and Brand Visibility initiatives. Role Overview The Marketing Manager will be responsible for planning, executing, and managing both online and offline events, along with overseeing digital marketing activities that reflect the elegance and trust Classy Cut stands for. The role blends creative storytelling, event execution, and digital content creation, making it central to shaping Classy Cut’s brand image and customer engagement. Key Responsibilities Event Management (Online & Offline) Plan, organize, and execute luxury brand events, exhibitions, pop-ups, and in-store experiences. Handle online events such as virtual consultations, webinars, and digital showcases. Manage vendor coordination, event budgets, logistics, and post-event reporting. Digital Marketing & Content Creation Create and manage digital campaigns across Instagram, Facebook, WhatsApp, and other relevant platforms. Design and edit marketing collaterals (posters, invitations, presentations, reels, and short-form videos) using Canva and other tools. Oversee photography and videography for jewellery shoots, events, and social media. Develop engaging content (reels, posts, stories, blogs) to increase brand trust and visibility. Monitor and optimize digital campaigns for reach, engagement, and lead generation. SKILLS Maintain and analyze event performance data, campaign reports, and customer engagement metrics. Track ROI of marketing initiatives and recommend improvements. Handle CRM-related marketing data to support customer retention and loyalty programs. ·      Strong expertise in event planning, brand activations, and customer engagement strategies. ·      Creative proficiency in digital content creation (Canva, reels, photography, videography, and social media storytelling). ·      Analytical skills to interpret marketing data, track ROI, and optimize campaigns. ·      Excellent communication, presentation, and interpersonal skills for dealing with luxury clientele and partners. ·      Ability to multitask, manage deadlines, and work under pressure while maintaining brand elegance and quality. ·      Flexibility to travel for events, exhibitions, and brand activities, including overnight stays when required. ·      Willingness to work on weekends or extended hours during peak seasons, events, or heavy order periods. Excellent communication, organizational, and multitasking skills.     EDUCATION · Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. · MBA or Postgraduate specialization in Marketing/ Luxury Brand Management will be preferred. · Additional certifications in Digital Marketing, Social Media, or Event Management will be considered an advantage.   KNOWLEDGE Knowledge of paid campaigns, influencer collaborations, and community building. ·       Experience working with Rapaport for diamond pricing and analysis. ·       Prior exposure to luxury jewellery, fashion, or lifestyle industry. ·       Event management experience in luxury exhibitions, pop-ups, or in-store brand experiences. ·       Strong working knowledge of MS Excel  and other basic office software. EXPERIENCE ·       1–2 years of proven experience in Marketing, Event Management, or Brand Promotions. ·       Prior experience in handling digital marketing campaigns, social media strategy, and content creation. ·       Exposure to luxury, jewellery, fashion, or lifestyle industry will be preferred. ·       Experience in managing events, exhibitions, pop-ups, or in-store activations. ADDITIONAL REQUIREMENTS ·       A strong professional reference is mandatory, to ensure credibility and trustworthiness, given the sensitive nature of data and brand responsibilities at Classy Cut.           What We Offer Opportunity to work with a fast-growing luxury jewellery brand. Exposure to high-end clientele and luxury events. ✨ At Classy Cut, we don’t just sell jewellery — we create timeless experiences. Join us in shaping a brand that redefines modern luxury. WORK LIST ·        CREATE EVENTS ·        CONTINIOUS GENERATE HIGH QULITY LEADS ·        MANAGE SOCIAL MEDIA BRANDING ·        MAINTAIN DATA OF ALL IMAGES OF SHOOTS ·        MEASURE LEADS VS CONVERATIONS ROI ·        7 TOUCH POINT PLATFORM READY ·        IMPROVE BRAND BUILDING ·        BUDGET WISE EVENT LIST ·        KEEP CALANDER UPDATE ·        GET OR ARRANGE HIGH QUALITY IMAGES ·        CREATE CONTENTS ·        MAINTAIN ALL DATA SECURITY OF SOCIAL MEDIA ·        CREATE AND UPDATE BRANDING GUIDELINES ·        INVITE CUSTOMERS TO STORE/EVENTS ETC ·        TRACK PERFORMANCE OF AD OR EVENTS ·        RESEARCH & UPDATE TOP SELLING PRODUCTS WITH PRODUCTION & SALES TEAM ·        CREATE EXCITING OFFERS ·        UPGRADE WITH LATEST TRENDS & TOOLS ·        TRY NEW WAYS OF MARKETING ·        CREATE RETARGETTING 7 TOUCH POINT EFFECTIVELY