Marketing Manager

Marketing Manager

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end.The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)Develop and execute quarterly and annual marketing plans.Plan and implement campaigns for product promotion, lead generation, and brand building.Ensure consistent branding and messaging across all channels.Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead GenerationPlan, manage, and optimise Google Ads and other paid campaigns.Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.Develop effective ad copies and assist with landing page enhancements.SEO & Website ManagementImplement on-page/off-page SEO strategies to improve organic search visibility.Conduct keyword research, optimise content, and review analytics.Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication
Oversee the creation of marketing content blogs, emails, social posts, brochures, case studies, videos, and presentations.Maintain brand guidelines and ensure cohesive communication across the organisation.Work with internal and external creative teams for design and content execution.

Requirements: