Marketing Manager

Marketing Manager – Marketing & Brand Strategy

Goa | 5+ Years | MBA (Mandatory) | IT / Technology Background Preferred

About Cidroy Infotech Pvt. Ltd.

Cidroy Infotech Pvt. Ltd. is a growing technology solutions company delivering ERP, enterprise systems, and digital transformation solutions to global clients. As we scale, we are strengthening our marketing leadership to build a strong, credible brand presence in the B2B and IT services space.

We are looking for a senior marketing professional who can think strategically, own execution, and work closely with leadership to drive brand visibility and business growth.

Role Overview

As Marketing Manager – Marketing & Brand Strategy, you will own Cidroy’s overall marketing and brand direction. This includes brand positioning, digital presence, content strategy, and demand-generation initiatives.

You will work cross-functionally with Sales, HR, and Technology teams to translate complex offerings into clear, compelling narratives and ensure marketing efforts are aligned with business goals.

Key Responsibilities

Marketing Strategy & Brand Ownership

• Define and execute the company’s marketing and brand strategy end to end
• Strengthen positioning in IT services, ERP, and enterprise solutions
• Own brand guidelines, messaging frameworks, and communication tone

Digital Marketing & Content

• Oversee LinkedIn, website, email marketing, and relevant digital channels
• Drive content strategy including thought leadership, case studies, campaigns, and employer branding
• Ensure consistency, quality, and performance across all marketing outputs

Demand Generation & Business Support

• Design and run campaigns supporting lead generation and sales enablement
• Collaborate closely with the sales team to align marketing initiatives with revenue objectives
• Track KPIs, analyze performance, and continuously optimize ROI

Cross-Functional Collaboration

• Partner with tech teams to simplify and communicate complex offerings
• Work with HR on employer branding and culture-led initiatives
• Act as a bridge between business, marketing, and technology teams

Vendor & Resource Management

• Mentor junior marketing resources or agencies where applicable
• Manage external vendors, tools, and marketing budgets

Qualifications & Experience

• MBA (Mandatory) from a reputed institute
• IIMs or other top-tier colleges strongly preferred
• 5+ years of experience in marketing roles within IT, SaaS, or technology-driven organizations
• Strong understanding of B2B marketing and enterprise buyer journeys
• Proven experience in brand strategy, digital marketing, and campaign execution
• Strategic mindset with hands-on execution capability
• Strong communication, storytelling, and stakeholder management skills

Why Join Cidroy

• High-ownership role with visibility and direct impact on business growth
• Opportunity to shape and scale the marketing function
• Close collaboration with leadership and decision-makers
• Competitive compensation aligned with experience and impact
• Work from our Goa office with a growing and ambitious team

Interested candidates are requested to apply by filling out the Google Form linked below.

https://forms.gle/Jxbu6MLj5ijjPb6y7

Job Type: Full-time

Work Location: In person