Marketing Manager

Job Description: Marketing Manager

Company: Classy Cut – Diamond Jewellery Brand

Location: Zest Business Spaces, Near Rbl Bank, MG road, Ghatkopar East, Mumbai, Maharashtra 400077, India

Employment Type: Full-Time

About Classy Cut

Classy Cut is a luxury diamond jewellery brand specializing in custom-made pieces in lab-grown diamonds and 14k/18k gold. We operate on a boutique, appointment-based model with a strong focus on personalized experiences, CAD previews for designs, and a seamless customer journey. As we expand across in-store, online, and marketplace platforms, we are looking for a dynamic Marketing Manager to lead our Events, Digital Marketing, and Brand Visibility initiatives.

Role Overview

The Marketing Manager will be responsible for planning, executing, and managing both online and offline events, along with overseeing digital marketing activities that reflect the elegance and trust Classy Cut stands for. The role blends creative storytelling, event execution, and digital content creation, making it central to shaping Classy Cut’s brand image and customer engagement.

Key Responsibilities

Event Management (Online & Offline)

• Plan, organize, and execute luxury brand events, exhibitions, pop-ups, and in-store experiences.
• Handle online events such as virtual consultations, webinars, and digital showcases.
• Manage vendor coordination, event budgets, logistics, and post-event reporting.

Digital Marketing & Content Creation

• Create and manage digital campaigns across Instagram, Facebook, WhatsApp, and other relevant platforms.
• Design and edit marketing collaterals (posters, invitations, presentations, reels, and short-form videos) using Canva and other tools.
• Oversee photography and videography for jewellery shoots, events, and social media.
• Develop engaging content (reels, posts, stories, blogs) to increase brand trust and visibility.
• Monitor and optimize digital campaigns for reach, engagement, and lead generation.

SKILLS

• Maintain and analyze event performance data, campaign reports, and customer engagement metrics.
• Track ROI of marketing initiatives and recommend improvements.
• Handle CRM-related marketing data to support customer retention and loyalty programs.

event planning, brand activations, and customer engagement strategies.

digital content creation

interpret marketing data, track ROI, and optimize campaigns

communication, presentation, and interpersonal skills

multitask, manage deadlines, and work under pressure

travel for events, exhibitions, and brand activities

work on weekends or extended hours

• Excellent communication, organizational, and multitasking skills.

EDUCATION

Marketing, Business Administration, Communications, or a related field

MBA or Postgraduate specialization in Marketing/ Luxury Brand Management

Digital Marketing, Social Media, or Event Management

KNOWLEDGE

• Knowledge of paid campaigns, influencer collaborations, and community building.

Rapaport

luxury jewellery, fashion, or lifestyle industry

luxury exhibitions, pop-ups, or in-store brand experiences

MS Excel

EXPERIENCE

Marketing, Event Management, or Brand Promotions

digital marketing campaigns, social media strategy, and content creation

luxury, jewellery, fashion, or lifestyle industry

events, exhibitions, pop-ups, or in-store activations

ADDITIONAL REQUIREMENTS

strong professional reference is mandatory

What We Offer

• Opportunity to work with a fast-growing luxury jewellery brand.
• Exposure to high-end clientele and luxury events.

✨ At Classy Cut, we don’t just sell jewellery — we create timeless experiences. Join us in shaping a brand that redefines modern luxury.

WORK

·       CREATE EVENTS

·       CONTINIOUS GENERATE HIGH QULITY LEADS

·       MANAGE SOCIAL MEDIA BRANDING

·       MAINTAIN DATA OF ALL IMAGES OF SHOOTS

·       MEASURE LEADS VS CONVERATIONS ROI

·       7 TOUCH POINT PLATFORM READY

·       IMPROVE BRAND BUILDING

·       BUDGET WISE EVENT LIST

·       KEEP CALANDER UPDATE

·       GET OR ARRANGE HIGH QUALITY IMAGES

·       CREATE CONTENTS

·       MAINTAIN ALL DATA SECURITY OF SOCIAL MEDIA

·       CREATE AND UPDATE BRANDING GUIDELINES

·       INVITE CUSTOMERS TO STORE/EVENTS ETC

·       TRACK PERFORMANCE OF AD OR EVENTS

·       RESEARCH & UPDATE TOP SELLING PRODUCTS WITH PRODUCTION & SALES TEAM

·       CREATE EXCITING OFFERS

·       UPGRADE WITH LATEST TRENDS & TOOLS

·       TRY NEW WAYS OF MARKETING

·       CREATE RETARGETTING 7 TOUCH POINT EFFECTIVELY