Marketing Manager

Caliac Studios is a marketing agency that runs growth for multiple brands. Yogalates with Rashmi (YWR) is our in-house D2C brand (courses + community). You’ll drive paid growth for YWR and help bring in clients for Caliac via smart outreach + podcast-led networking.

Role Summary

We’re hiring someone who can own Meta Ads (primary) + Google Ads (secondary), while also doing business development outreach to bring in marketing clients.
This is a hands-on + leadership role: you’ll execute, guide juniors/freelancers, and build repeatable systems.

What You’ll Do (Performance Marketing — 70%)

Meta Ads (Primary)

• Plan + launch conversion campaigns (Lead / Purchase / WhatsApp / Webinar / Funnel)
• Creative testing system: hooks, angles, formats, UGC-style, carousels, statics, video variants
• Weekly optimization: CTR, CPC, CPM, CPA, ROAS, funnel drop-offs
• Build structured testing frameworks (A/B testing, scaling rules, kill rules)
• Improve landing pages/funnels with the team (copy, offer, structure, retargeting)

Google Ads (Secondary)

• Run Search + YouTube retargeting (brand + non-brand + competitor where relevant)
• Keyword planning + ad copy + conversion tracking sanity checks

Tracking & Reporting

• Ensure pixel/CAPI basics, events, UTMs, attribution discipline
• Weekly growth reports: what ran, what won, what failed, what next

What You’ll Do (Business Development / Outreach — 30%)

• Identify and outreach to prospects (brands that need content + performance marketing)
• Podcast-based outreach: invite ideal founders/marketers to Caliac podcasts and convert into warm relationships
• Set up discovery calls, qualify leads, and coordinate with internal team for proposals
• Build a light CRM discipline: pipeline stages, follow-ups, next steps

Who We’re Looking For

Must-Have

• Strong Meta Ads experience with real campaign ownership (not just “assisted”)
• Solid understanding of funnels + creative testing + performance metrics
• Comfortable leading a small team or coordinating freelancers (design/video/copy)
• Good communication + structured thinking + bias to action
• Relevant work experience in performance marketing / growth

Big Plus

• Experience in health / fitness / wellness (especially course-led brands)
• D2C subscription/community funnels, WhatsApp-led funnels, webinar funnels
• Agency experience (handling multiple clients/brands)

KPIs / What Success Looks Like (first 90 days)

Performance

• Stable weekly testing cadence (ex: 10–20 new creatives/month minimum)
• Clear reporting rhythm + measurable improvements in CPA/ROAS over baseline
• Retargeting system + offer testing live

Business Development

• Consistent outreach activity (daily/weekly)
• A clean pipeline with qualified leads + meetings booked
• At least a few warm prospects via podcast outreach

Work Setup

• Location: thane
• Type: Full-time
• Compensation: Fixed + performance incentives

How to Apply.

Send:

• Your resume
• 2–3 campaign screenshots or case studies (Meta preferred)
• One short note: “What’s your approach to scaling a course brand using Meta?”

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person