Marketing Director

Company Description

WeLaunch is a specialized agency dedicated to accelerating the growth of B2B and SaaS startups by providing a ready-to-deploy sales and marketing team. Our team of experts is skilled in lead generation through LinkedIn outbound messaging and email marketing, as well as crafting effective marketing strategies including blog content, webinars, and impactful campaigns. We believe in efficiency and flexibility, integrating seamlessly with your business to act as an extension of your team. Our scalable services adapt to your business's growth, helping establish a strong market presence and achieve rapid growth.Role OverviewAs the Marketing Director, you’ll lead the creative and strategic direction of all marketing initiatives at WeLaunch. You’ll oversee campaign strategy, content development, digital performance, and brand storytelling — ensuring WeLaunch and our clients always stay ahead of the curve.You’ll be the voice, brain, and creative pulse behind every message that leaves the brand. If you can write magnetic content, build growth narratives, and lead a team that blends creativity with strategy — this role is for you.

Key Responsibilities

Develop and execute the overall marketing strategy aligned with company goals and client objectives.Craft powerful, persuasive content — from brand stories, campaign copy, and website content to thought-leadership articles.Oversee digital marketing, brand positioning, and campaign performance across all platforms.Collaborate with cross-functional teams (Design, Business Development, Operations) to ensure unified messaging.Manage marketing calendars, oversee content workflows, and maintain consistency across campaigns.Lead, mentor, and grow a team of writers, designers, and strategists.Analyze marketing data and performance metrics to optimize campaigns and drive ROI.Experiment with new marketing formats, storytelling angles, and audience engagement strategies.

Requirements

5–10 years of experience in Marketing, Content Strategy, or Brand Management — preferably in an agency, SaaS, or growth-driven environment.Exceptional writing and storytelling skills — you can make complex ideas sound simple and inspiring.Proven experience leading successful marketing campaigns end-to-end.Deep understanding of digital marketing, SEO, social media, and brand positioning.Strong leadership and communication skills with the ability to manage multiple projects.Entrepreneurial mindset — creative, analytical, and results-driven.Comfortable working remotely and collaborating with global clients.

What We Offer

Competitive compensation with performance-based incentives.Creative freedom to experiment and lead brand storytelling across multiple industries.Work directly with the leadership team and high-growth startups worldwide.Opportunity to evolve into a Chief Marketing Officer (CMO) role as WeLaunch scales.A flexible, and collaborative culture that values originality and bold ideas.