Marketing Data Analyst

JOB ALERT!

The Wellness Co.

Job Title: Marketing Data Analyst – The Wellness Co. (A Rollins International Brand)

Location:

Experience:

About The Wellness Co.

The Wellness Co., a venture of Rollins International Pvt. Ltd., is one of India’s fastest-growing integrative wellness brands, delivering cutting-edge therapies and luxury wellness experiences

Role Overview

We’re looking for a driven and detail-oriented Marketing Data Analyst

Key Responsibilities

• Campaign management and optimization: Develop, implement, and optimize digital marketing campaigns across various channels to achieve performance goals.
• Data analysis and insights: Collect, analyze, and interpret data to measure campaign effectiveness, identify market opportunities, and understand customer behavior.
• Reporting and visualisation: Create and maintain comprehensive reports and dashboards to track key performance metrics and present data-driven recommendations to sales & Marketing team.
• Strategic recommendation: Translate complex data insights into actionable recommendations for improving campaigns, adjusting budgets, and informing overall business and service strategies.
• Collaboration: Work with cross-functional teams, such as marketing and sales, to align marketing strategies with broader business objectives and sales, customer analysis like EC churn rate, retention, etc 
• Stay up-to-date: Keep abreast of the latest industry trends, best practices, and new technologies in performance marketing and data analytics.

Qualifications and Skills

• Analytical skills: Strong ability to analyze marketing and business performance data, with excellent attention to detail.
• Business acumen: Strong business sense and the ability to translate data insights into strategic, actionable recommendations.
• Communication skills: Excellent communication and presentation skills to explain findings and recommendations to both technical and non-technical audiences.
• Problem-solving: Ability to solve complex challenges related to marketing performance, user experience, and scale

What We’re Looking For

• 3–6 years

  of experience in a dedicated Marketing Analytics or Business Intelligence role, preferably in the FMCG or E-commerce sector.
• Strong proficiency in SQL, advanced Excel, and experience with data visualization tools (e.g., Tableau, Power BI).
• Deep understanding of digital marketing metrics, attribution models, and e-commerce data structures.
• Analytical mindset with the ability to translate complex data sets into simple, business-focused strategy.
• Ownership, a 'get-it-done' attitude, and the ability to operate effectively in a fast-paced environment.

Why Join The Wellness Co.?

• Work with one of India’s most exciting and rapidly growing health-forward brand.
• Be the strategic data backbone, directly influencing multi-million dollar marketing decisions.
• Fast-growing environment with strong learning and career acceleration.
• Opportunity to shape our entire data infrastructure and analytical maturity nationally.

How to Apply

Send your resume to

#MarketingDataAnalyst #DataAnalytics #Hiring #JobOpportunity #GurugramJobs #FMCG #ECommerce #TheWellnessCo #RollinsInternational