Marketing Data Analyst

SOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive high-quality lead generation, conversion, and reporting.

Key Responsibilities

1. Marketing Analytics & Reporting

• Analyse data from Google Analytics, Google Search Console, Meta Ads, YouTube Studio, and other digital platforms.
• Build dashboards to track lead generation, funnel performance, ROI, campaign attribution, and conversion trends.
• Provide insights on traffic patterns, keyword performance, and competitor benchmarks.
• Forecast lead requirements and support admissions with data-backed decisions.

2. CRM & Marketing Automation

• Manage CRM platforms such as LeadSquared or HubSpot, ensuring accurate lead flow, segmentation, and scoring.
• Create automation workflows for email nurturing, WhatsApp sequences, SMS reminders, and admissions workflows.
• Ensure data hygiene, deduplication, and syncing across systems.

3. AI & Tech-Tool Implementation

• Work with AI tools for campaign optimization, data enrichment, and content insights.
• Assist in deploying chatbots, automated email writers, or predictive scoring models.
• Evaluate new tools to enhance marketing effectiveness and student engagement.

4. Campaign Execution – WhatsApp, SMS, Email

• Set up automated SMS and WhatsApp campaigns using platforms like Gupshup, Wati, Interakt, Twilio, or similar systems.
• Manage email campaigns with high deliverability and strong analytics (open rate, CTR, bounce, spam score).
• Coordinate campaign calendars with the admissions and marketing teams.

5. Event & Webinar Support

• Provide data insights for event targeting, student segmentation, and follow-up automation.
• Track webinar performance: attendance rate, drop-off analysis, post-event conversions.
• Support execution with relevant tech setup (Zoom, Google Maat, automated reminders, follow-up flows).

6. Marketing Tech Ownership

• Ensure seamless functioning of website analytics, pixels, UTM tracking, tag management, attribution systems, and integrations.
• Collaborate with external partners for API integrations, automations, and technical troubleshooting.

Required Skills & Qualifications

Technical Expertise

• Strong proficiency in

  Google Analytics (GA4)

  ,

  Google Tag Manager

  , and

  Google Data Studio/Looker Studio

  .
• Advanced Excel / Sheets: pivot tables, dashboards, basic SQL (preferred).
• Experience with

  CRM platforms

  (LeadSquared, HubSpot, Zoho).
• Hands-on experience with

  WhatsApp/SMS automation tools

  .
• Working knowledge of

  AI-based tools

  for analytics, automation, and content optimization.

Marketing Knowledge

• Understanding of digital funnels, admissions cycles, campaign attribution, and demand generation.
• Comfort with A/B testing and performance optimization.

General Competencies

• Strong analytical thinking and problem-solving.
• Ability to manage multiple projects and deadlines.
• Comfort working with cross-functional teams (Admissions, Marketing, Tech, Vendors).
• Clear communication and documentation skills.

Education & Experience

• Bachelor’s/Master’s degree in Marketing, Analytics, Data Science, Engineering, or relevant fields.
• 1–4 years of experience in marketing analytics or tech-enabled marketing roles (preferably in education or digital-first organizations).