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Marketing Analytics

Marketing Analytics

Croma

8 - 10 years

0 Lacs

mumbai maharashtra india

Posted:2 days ago| Platform:

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Skills Required

marketing analytics data drive analyze metrics reports engagement merchandising support crm upselling positioning forecasting pricing strategies integrity analysis excel sql tableau power ads salesforce hubspot etl aws

Work Mode

On-site

Job Type

Full Time

Job Description

We’re looking for a data-driven Marketing Analyst with relevant 8-10 years of expereince to join our Marketing team. You’ll work closely with the team to uncover customer insights, optimize campaign performance, and drive strategic decisions using data analytics. Your work will directly impact how we position our products, engage customers, and grow market share.

Analyze customer behavior, product performance, and campaign metrics across digital and retail channels
Build dashboards and reports to track KPIs such as conversion rates, click-through rates, and ROI
Segment audiences based on purchase history, engagement, and demographics for targeted marketing
Evaluate campaign effectiveness
Collaborate with marketing, merchandising, and operations teams to support data-driven decisions
Use POS and CRM data to identify trends and opportunities for upselling and cross-selling
Monitor competitor activity and market trends to inform positioning and messaging
Support demand forecasting and pricing strategies using predictive models
Ensure data quality and integrity across systems and sources

Skills & Competencies

Data Analysis & Visualization
: Proficiency in tools like Excel, SQL, Tableau, Power BI, or Looker
Marketing Analytics
: Understanding of KPIs, conversion rates, and funnel metrics
Digital Analytics Tools
: Experience with Google Analytics, Facebook Ads Manager, and Adobe Analytics
CRM & CLM Platforms
: Familiarity with Salesforce, HubSpot, or Zoho for customer lifecycle tracking
Data Integration
: Working with APIs, ETL pipelines, and cloud platforms (e.g., BigQuery, AWS, Azure)

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Croma

Retail, E-commerce

New Delhi

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Marketing Analytics