About Purplle Operations
Purplle’s
Distribution Center (DC) network
is at the heart of our omnichannel supply chain, ensuring that beauty and personal care products are processed, routed, and dispatched with precision and speed. Our DC operations handle
large-scale inbound, storage, cross-docking, and outbound flows
that fuel both e-commerce fulfillment and marketplace replenishment.The
Operational Excellence (OpEx) team
at Purplle partners with DC operations, technology, and logistics to
identify systemic gaps, standardize processes, and scale best practices
across the network. By leveraging data-driven insights, automation, and lean methodologies, we drive consistent improvements in
throughput, accuracy, cost optimization, and service-level adherence.
Role Purpose
As the
Operational Excellence Manager – Distribution Centers
, you will
lead network-wide initiatives
that improve process performance, reduce costs, and enhance service delivery across all Purplle DCs. This is a
program management and change leadership role
, requiring you to
design, pilot, and scale improvements
across multiple process flows, from inbound and putaway to order processing, audits, and outbound. You will collaborate cross-functionally with Operations, Tech, and Supply Chain leadership to
institutionalize best practices, eliminate losses, and build scalable standards
for the DC network.
Key Responsibilities
- 1) Network-Level Process Improvement
- Own and execute OpEx projects across all DCs, focusing on throughput, accuracy, and cost per unit.
- Standardize SOPs, SLAs, and KPIs across nodes to create consistency in DC operations.
- Run process benchmarking (internal & external) and scale high-impact practices across the network.
- 2) Inbound, Putaway & Storage Optimization
- Drive dock-to-stock time reduction with improved ASN accuracy, GRN automation, and gatekeeping controls.
- Lead slotting and putaway efficiency projects (FEFO, bin utilization, rack strategy).
- Implement inventory hygiene standards (cycle counts, audits, mis-bin resolution, damage controls).
- 3) Order Processing & Outbound Excellence
- Optimize pick-paths, batching logic, and staging processes to maximize UPH and minimize FM breaches.
- Lead dispatch and cross-docking efficiency initiatives to reduce cut-off misses and improve SLA adherence.
- Implement scan-based milestone tracking for visibility and loss reduction during outbound.
- 4) Data, Automation & Analytics
- Build network dashboards (throughput, cost, accuracy, SLA adherence, FM breach, shrinkage trends).
- Partner with Tech/Product to digitize process triggers, maker-checker flows, and exception alerts.
- Use RCA methodologies (A3, 5-Whys, Pareto) to solve recurring DC issues and prevent re-occurrence.
- 5) Cost Optimization & Continuous Improvement
- Drive CPT (Cost per Transaction) reduction initiatives without compromising service or quality.
- Identify automation and lean opportunities (RF devices, conveyors, sorting logic, manpower optimization).
- Institutionalize a continuous improvement culture (Kaizen, Lean Six Sigma, 5S).
- 6) Governance & Stakeholder Management
- Act as a program lead for network-wide DC improvement charters with defined OKRs.
- Drive cross-functional alignment with Logistics, Category, Finance, and Tech for DC initiatives.
- Provide weekly and monthly reviews to leadership with project updates, KPIs, and impact delivery.
Success Metrics
- CPT reduction % (network & DC level).
- Dock-to-Stock time and Outbound SLA adherence.
- Cycle Count Accuracy and Inventory Shrinkage %.
- UPH (Units per Hour) improvement across pick, pack, and dispatch.
- % adoption of standardized SOPs and compliance audits.
- Automation ROI and impact of digital interventions.
- % completion of OpEx projects within defined TATs.
Qualifications
Must-Have
- 4–6+ years in e-commerce/supply chain operations, with strong exposure to DC or large-scale warehouse operations.
- Proven experience in Operational Excellence/ICQA/Continuous Improvement projects.
- Strong analytical skills: Excel (pivot, lookup, Power Query), SQL (preferred), BI tools (Power BI/Tableau/Metabase).
- Hands-on knowledge of WMS/ERP flows (inbound, putaway, pick/pack, dispatch, audit, cycle count).
- Experience in program management, cross-functional stakeholder handling, and delivering impact at scale.
Good-to-Have
- Lean Six Sigma (Green Belt/Black Belt), Kaizen certifications.
- Background in high-SKU, batch/expiry-heavy categories (FMCG, pharma, beauty).
- Experience in automation projects (sortation, scanning, packing automation).
- Familiarity with SAP, EasyEcom, or similar systems.
Ways of Working
- ~70% program management & analytics, ~30% floor audits and DC visits.
- Cross-functional working with DC Ops, Logistics, Finance, Category, and Product/Tech.
- Champions maker-checker and access-control principles to maintain governance.
What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to drive network-scale transformation in a high-growth e-commerce environment.
- Professional growth across Supply Chain, Tech, and Operations Leadership.
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
