Lead Generation Specialist

Location:

Experience:

Company Description

Funnele is a fast-growing digital marketing startup specializing in performance marketing, SEO, and analytics. We work with eCommerce brands, SaaS companies, and service businesses across the USA, Canada, UK, and Australia.

We help brands scale using data-driven strategy, personalized outreach, and strong execution. As an early-stage company, we value ownership, speed, and results. If you enjoy building processes, experimenting with tools, and directly contributing to revenue growth, you’ll thrive here.

We’re hiring an Lead Generation Specialist who can help us identify, qualify, and engage potential clients across our target markets. You’ll be responsible for building a pipeline of prospects and booking meetings with high-intent leads for our founder/sales team.

This role is ideal for someone with outbound SDR or lead-generation experience in agencies, marketing services, or B2B environments and is looking to grow into a full sales/growth role.

Key Responsibilities:

Prospecting & Research

1. Research and identify potential clients (eCommerce brands, DTC stores, SaaS founders, local businesses, agencies, etc.) in target geographies
2. Work closely with the founder to refine Ideal Customer Profiles (ICPs) for SEO, Performance Marketing, and Analytics services
3. Build and maintain segmented lead lists using Apollo, LinkedIn, store directories, competitor research tools, and manual qualification
4. Enrich leads with website insights, competitor gaps, traffic data, and personalization hooks

Outreach & Engagement

1. Run outbound campaigns across Apollo & Instantly (cold email focus)
2. Personalize first-contact messaging based on website audit findings, competitor insights, and SEO/ads gaps
3. Create short, clean, non-spammy outreach sequences for different ICPs
4. Follow up consistently with warm leads via email + LinkedIn until they convert into meetings

Lead Qualification

1. Do initial qualification to understand need, budget range, timeline, and service fit
2. Evaluate whether the prospect is a good match for Funnele’s SEO or performance marketing services
3. Book intro calls with the founder/sales team and ensure smooth transition
4. Prepare quick notes or mini-briefs for the sales team before handoff

Pipeline Management & Reporting

1. Maintain updated lead and campaign status inside Apollo / Sheets / CRM
2. Track open rates, reply rates, positive replies, meetings booked
3. Share weekly performance reports including learnings and suggestions
4. Recommend improvements to messaging, angles, ICPs, and tools based on campaign data

Collaboration

1. Work with the founder to align on niche targeting and strategic messaging
2. Coordinate with marketing to use case studies, success stories, and audits in outreach
3. Provide market feedback: objections, pricing sensitivity, common issues, industry trends
4. Assist in improving outbound systems, templates, and research processes

Qualifications

1. Minimum 2 years experience in B2B outbound lead generation, SDR work, or appointment settin
2. Digital marketing understanding is a must including basic knowledge of SEO, paid ads, landing pages, funnels, traffic sources, and how agencies deliver results
3. Experience generating leads for a digital marketing agency, SEO agency, or B2B service company is preferred
4. Hands-on experience with Apollo, Instantly(or similar cold outreach tools) and Linkedin
5. Ability to research websites, identify issues, competitor gaps, and use them as personalization angles
6. Strong written English (Clear, concise, value-driven messaging is a must)
7. Ability to consistently book meetings via cold email
8. Understanding of ICPs, segmentation, personalization frameworks, and deliverability basics
9. Comfortable working independently, taking ownership, and managing daily performance KPIs
10. Quick response time to warm leads

Who Will Succeed in This Role

1. Someone who enjoys experimentation, tools, and writing outbound emails
2. An SDR who wants faster career growth without bureaucracy
3. Someone who thinks like a problem-solver, not a script reader
4. Someone who enjoys research-heavy outreach and personalization
5. Candidates who want to grow into SDR Lead, Growth Manager and Sales Strategist