Performance Marketing Specialist

Location: Remote

Experience Required

Work Hours: Flexible (must be available for at least 3-4 hours USA time)

Company Description

Funnele is a fast-growing, early-stage digital marketing startup helping brands scale using data-driven performance marketing. We work with clients across the USA, Canada, UK, and Australia — primarily eCommerce, Shopify, SaaS, and service businesses.

We're ambitious team, building a strong foundation. If you're someone who enjoys ownership, wants to grow with the company, and loves solving performance marketing challenges, you’ll fit right in. This role is for someone who wants to build, not just manage.

Role Overview:

We’re looking for an experienced Performance Marketer who has hands-on experience running and optimizing paid campaigns. You will work directly with the founder and handle active client accounts from Day 1 including optimizations, tracking, research, creative testing, and reporting.

Key Responsibilities:

• Plan, execute, and optimise performance marketing campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping).
• Continuously experiment with ad creatives, audience segments, placements, and bidding strategies to drive efficiency.
• Analyse campaign performance, prepare reports, and make data-driven decisions to maximise ROI and ROAS.
• Collaborate with the operation and project management team to ensure cohesive communication.
• Manage full-funnel paid campaigns - covering awareness, retargeting, and conversion.
• Stay updated with the latest platform changes, algorithm updates, and industry trends.
• Knowledge of performance marketing optimisation on Amazon and other e-commerce platforms would be a plus.
• Set up and verify tracking using GA4, GTM, Meta Pixel, and Google Ads conversion tags.
• Build UTM parameters and assist in attribution tracking.

Requirements

• 3-5 years of hands-on experience managing large-scale Meta and Google ad accounts.
• Proven ability to deliver a consistent ROAS of 3+.
• Strong knowledge of e-commerce and D2C performance metrics (CAC, LTV, CTR, AOV, etc. ).
• Expertise in retargeting strategies, custom audiences, and lookalike modelling.
• Excellent analytical skills with proficiency in Google Analytics, GA4 and Meta Ads Manager.
• Prior experience running successful campaigns in the ecommerce is a must

Required Skills & Toos(Must Have)

Candidate must have practical experience with:

Platforms:

• Google Ads
• Meta Ads Manager
• Shopify
• Instagram & Facebook Business Suite

Analytics & Tracking

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel setup
• Standard + Custom Events
• Conversion tracking and UTM setup

Research & Reporting Tools

• Google Keyword Planner
• Meta Audience Insights
• Canva (basic editing)
• Google Sheets / Excel
• Looker Studio (bonus)

Why Join Funnele?

• Direct hands-on experience with international brands
• Fast career progression
• Work closely with the founder
• Exposure to strategy, not just execution
• High-ownership startup environment
• Flexible work style

Who Should Apply

Candidates must be ready to share:

• 3 campaign results they have personally managed
• Links or screenshots of ads they have run
• A short Loom video explaining one successful campaign