Performance Marketing Specialist

Position:

Stipend:

Duration:

Full-Time Conversion:

Location:

Experience Required:

Work Hours:

Company Description

Funnele is a fast-growing, early-stage digital marketing startup helping brands scale using data-driven performance marketing. We work with clients across the USA, Canada, UK, and Australia — primarily eCommerce, Shopify, SaaS, and service businesses.

We're a small but ambitious team, building a strong foundation. If you're someone who enjoys ownership, wants to grow with the company, and loves solving performance marketing challenges, you’ll fit right in. This role is for someone who wants to build, not just manage.

Role Overview:

This internship is not a basic training role — we need someone who has already run ads and understands the foundations of performance marketing.

You will work directly with the founder, managing real client campaigns from Day 1, assisting in optimizations, tracking, research, creative testing, and reporting.

If your performance is strong, you will be offered a full-time role at ₹3.5 LPA with growth opportunities.

Key Responsibilities:

Paid Ads Management:

• Assist in launching & optimizing

  Google Ads

  (Search, PMAX, Shopping, YouTube).
• Assist in launching & optimizing

  Meta Ads

  (Conversion campaigns, retargeting, catalog ads).
• Manage

  daily budget pacing

  , bid adjustments, and campaign health checks.

Tracking & Analytics

• Set up and verify tracking using

  GA4, GTM, Meta Pixel, and Google Ads conversion tags

  .
• Build UTM parameters and assist in attribution tracking.

Creative Testing

• Draft ad copy variations (primary text, headlines, CTAs).
• Generate basic creatives using tools like Canva (optional).
• Run A/B tests for messaging, audience, and landing pages.

Reporting & Insights

• Prepare weekly & monthly reports (CTR, CPA, ROAS, conversions).
• Share insights & recommendations for improving performance.

Marketing & Competitor Research:

• Analyze competitor ads, offers, landing pages, and funnels.
• Identify new audiences, keywords, and scaling opportunities.

Funnel Support:

• Coordinate with content/SEO for landing pages.
• Assist in simplifying user journeys and reducing drop-offs.

Required Skills & Toos(Must Have)

Candidate must have practical experience with:

Platforms:

• Google Ads
• Meta Ads Manager
• Shopify (basic understanding)
• Instagram & Facebook Business Suite

Analytics & Tracking

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel setup
• Standard + Custom Events
• Conversion tracking and UTM setup

Research & Reporting Tools

• Google Keyword Planner
• Meta Audience Insights
• Canva (basic editing)
• Google Sheets / Excel
• Looker Studio (bonus)

Good To Have

• Experience with LinkedIn Ads
• Amazon Ads or TikTok Ads
• CRO & landing page frameworks
• Basic HTML knowledge
• Experience working with US-based clients

Why Join Funnele?

• Direct hands-on experience with international brands
• Fast career progression
• Work closely with the founder
• Exposure to strategy, not just execution
• High-ownership startup environment
• Flexible work style

Who Should Apply

Candidates must be ready to share:

1. 3 campaign results

   they have personally managed

2. Links or screenshots

   of ads they have run

3. A short Loom video

   explaining one successful campaign