ODEON

About the Role We are seeking a Performance Marketing Associate with hands-on experience in performance marketing, media planning, and campaign execution to join our growing team in the e-commerce and beauty industries. The role involves managing high-performing campaigns on Meta platforms to drive online sales and customer acquisition. Key Responsibilities · Plan, set up, and optimize Meta Ads campaigns (Facebook & Instagram) to drive sales and conversions in e-commerce/beauty. · Build effective media plans aligned with product launches, seasonal promotions, and campaign objectives. · Manage daily campaign execution, including targeting, budgeting, and bidding strategies. · Implement and optimize remarketing and lookalike audience campaigns to maximize ROI. · Track performance metrics (CTR, CPA, CAC, etc.) and provide data-driven insights for continuous improvement. · Work closely with the growth marketing team to produce engaging ad copies, visuals, and video content tailored for beauty/e-commerce audiences. · Conduct A/B testing on creatives, placements, and audience segments. · Stay updated on e-commerce trends, Meta Ads best practices, and beauty industry consumer behavior. Requirements · 1 year of proven experience in managing Meta Ads campaigns, preferably in the e-commerce or beauty/personal care industry. · Solid understanding of performance marketing metrics and online customer journey. · Experience running conversion-focused campaigns (sales, catalogue ads, DPA). · Strong knowledge of Meta Ads Manager, Business Manager, and Pixel/Conversion API setup. · Analytical mindset with the ability to interpret campaign performance and optimize accordingly. · Creative eye for content that resonates with beauty/fashion/e-commerce audiences. Preferred Skills · Knowledge of Google Analytics, Shopify, Klaviyo, or other e-commerce marketing tools. · Experience in scaling D2C beauty brands or e-commerce businesses. · Familiarity with influencer marketing and social commerce. What We Offer · Opportunity to work with fast-growing beauty & e-commerce brands. · Creative and data-driven work environment. · Exposure to end-to-end digital marketing in the consumer space. · Growth opportunities in performance marketing and brand strategy. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹30,000.00 per month Benefits: Health insurance Provident Fund Work Location: In person