Performance Marketing Specialist

About the Role

We are seeking a Performance Marketing Associate with hands-on experience in performance marketing, media planning, and campaign execution to join our growing team in the e-commerce and beauty industries. The role involves managing high-performing campaigns on Meta platforms to drive online sales and customer acquisition.

Key Responsibilities

· Plan, set up, and optimize Meta Ads campaigns (Facebook & Instagram) to drive sales and conversions in e-commerce/beauty.

· Build effective media plans aligned with product launches, seasonal promotions, and campaign objectives.

· Manage daily campaign execution, including targeting, budgeting, and bidding strategies.

· Implement and optimize remarketing and lookalike audience campaigns to maximize ROI.

· Track performance metrics (CTR, CPA, CAC, etc.) and provide data-driven insights for continuous improvement.

· Work closely with the growth marketing team to produce engaging ad copies, visuals, and video content tailored for beauty/e-commerce audiences.

· Conduct A/B testing on creatives, placements, and audience segments.

· Stay updated on e-commerce trends, Meta Ads best practices, and beauty industry consumer behavior.

Requirements

· 1 year of proven experience in managing Meta Ads campaigns, preferably in the e-commerce or beauty/personal care industry.

· Solid understanding of performance marketing metrics and online customer journey.

· Experience running conversion-focused campaigns (sales, catalogue ads, DPA).

· Strong knowledge of Meta Ads Manager, Business Manager, and Pixel/Conversion API setup.

· Analytical mindset with the ability to interpret campaign performance and optimize accordingly.

· Creative eye for content that resonates with beauty/fashion/e-commerce audiences.

Preferred Skills

· Knowledge of Google Analytics, Shopify, Klaviyo, or other e-commerce marketing tools.

· Experience in scaling D2C beauty brands or e-commerce businesses.

· Familiarity with influencer marketing and social commerce.

What We Offer

· Opportunity to work with fast-growing beauty & e-commerce brands.

· Creative and data-driven work environment.

· Exposure to end-to-end digital marketing in the consumer space.

· Growth opportunities in performance marketing and brand strategy.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person