Performance Marketing Specialist

Job Summary:

Responsible for driving measurable growth through data-driven digital campaigns, optimizing performance across channels to achieve maximum ROI.

Key Responsibilities:

• Plan, execute & optimize Google Ads, Meta Ads, Display, and Remarketing
• Conduct audience segmentation, keyword research, and campaign setup
• Monitor KPIs (CPC, CPA, CTR, ROAS) and adjust strategies
• Run A/B testing on creatives, landing pages & ad copies
• Work closely with design & product teams to improve conversions
• Set up conversion tracking, pixel, and analytics tools
• Generate performance reports and present insights
• Manage budgets and improve ROI across channels

Skills Required:

• Strong knowledge of PPC, Paid Social Ads, and CRO
• Google Ads & Meta Ads expertise
• Analytical thinking & data interpretation
• Familiarity with Google Analytics, Tag Manager, and tracking tools
• Creativity in campaign strategies

Qualifications:

• Degree in Marketing / Digital Marketing
• Google/META certifications preferred

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person