Lead Generation Executive

The Lead Generation Executive generates leads by building targeted databases, running email campaigns, and using digital channels to reach potential customers. This role requires a mix of digital marketing knowledge, automation skills, and communication excellence.

Key responsibilities include:

✅ Extracting relevant prospect data from online sources.
✅ Managing and segmenting email lists for targeted outreach.✅ Designing and launching direct email marketing campaigns.✅ Engaging prospects via email and social media (LinkedIn, Facebook, Instagram).✅ Tracking campaign performance and continuously improving ROI.✅ Promoting the brand and driving engagement with product launches and events.

2. Key Responsibilities (KRAs)

A. Database Building & Target Audience Identification

• Identify and compile lists of potential leads from web sources.
• Use tools and shortcut methods for database extraction.
• Continuously refine and segment lead lists based on industry, interest, or behavior.

B. Email Campaign Management

• Create compelling email templates that are responsive and mobile-friendly.
• Personalize emails based on audience segments.
• Schedule and run regular email marketing campaigns.
• Proofread and edit content for clarity, grammar, and engagement.

C. Marketing Automation & Outreach Tools

• Use automation tools (e.g., Mailchimp, Zoho Campaigns, Apollo, Lemlist) to run campaigns.
• Track opens, clicks, and conversion metrics.
• Maintain clean and compliant email lists to reduce bounce and unsubscribe rates.

D. Social Media Engagement for Lead Generation

• Use LinkedIn, Facebook, and Instagram to connect with prospects.
• Share product updates, event invites, and company news.
• Drive traffic from social media to website or landing pages.

E. Performance Reporting & Optimization

• Measure campaign results: open rates, CTR, response rates, and revenue generated.
• Suggest subject line improvements and CTA optimizations.
• Prepare weekly/monthly performance reports for review.

3. Key Performance Indicators (KPIs)

A. Database & Lead Generation

✅ 1,000+ verified new contacts added per month.
✅ Bounce rate < 5% across all email campaigns.✅ 95% accuracy in lead data collected.

B. Campaign Engagement

✅ Open rate of 25%+ and click-through rate of 5%+.
✅ Lead response/conversion rate of 3–5%.✅ Regular campaign scheduling (minimum 4/month).

C. Social Media Outreach

✅ Consistent weekly outreach to target audience on LinkedIn.
✅ Increase in social-driven traffic to landing pages.✅ Lead captures via social media forms or links.

D. Revenue Contribution

✅ Leads converted to demos/sales pipeline.
✅ Direct revenue or opportunity value generated from email outreach.✅ ROI improvement through A/B testing and campaign optimization.

4. Execution Strategy & Best Practices

A. Database Development

• Use platforms like LinkedIn Sales Navigator, Apollo, Skrapp, or Hunter.
• Filter by role, industry, and geography.
• Use spreadsheets and CRM to manage and segment lists.

B. Campaign Creation

• Use eye-catching subject lines and short, benefit-oriented content.
• Always include a clear call-to-action.
• Test HTML vs. plain text based on audience behavior.

C. Automation Tools

• Set up drip campaigns with clear sequences.
• Monitor engagement and adjust time/frequency.
• Automate follow-up sequences based on engagement behavior.

D. Social Selling

• Personalize connection requests and follow-ups.
• Share relevant posts and tag potential leads.
• Use hashtags and groups to boost visibility.

E. Optimization

• Track metrics weekly and iterate campaigns.
• A/B test subject lines, send times, and CTAs.
• Gather feedback from sales teams on lead quality.

5. Performance Reporting & Continuous Improvement

Monthly Review Should Include:✔ Number of leads generated.
✔ Open, click, and conversion rates.✔ Revenue contribution or lead-to-sales funnel status.✔ Campaign-wise breakdown of engagement.✔ Audience growth across platforms.✔ Improvements made to templates, targeting, or automation workflows.

6. Required Skills & Competencies

Must-Have Skills:

✅ Strong understanding of email marketing platforms.
✅ Database extraction and CRM knowledge.✅ Excellent written communication.✅ Proficiency in Excel/Google Sheets and email tools.✅ Social media prospecting (especially LinkedIn).✅ Ability to analyze data and adjust strategies.

Preferred Experience:

⭐ Experience in SaaS, marketing, or tech services lead generation.
⭐ Familiarity with SEO/SEM, Google Analytics, and basic HTML.⭐ Comfort working in fast-paced, deadline-driven environments.

Job Types: Full-time, Permanent

Pay: Up to ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement

Schedule:

• Day shift

Work Location: In person