Key Account Manager

Onextel Communication Media is a strategic brand-communications company offering services such as brand mastery, business communication, influencer marketing, social media management & performance marketing, website development, crisis communications, and community-connect solutions. onextelcommunication.com With over 20 years of industry experience, we blend creativity and analytics to craft compelling brand narratives and help clients engage meaningfully with their audiences. onextelcommunication.com

Role Overview

As a Key Account Manager — Event Partnerships & Sponsorships, you will be responsible for securing, managing, and growing strategic partnerships and sponsorship deals with clients, brands, and stakeholders in the events space. Your goal is to increase revenue and brand visibility by aligning Onextel’s strengths (brand communication, influencer marketing, social media, etc.) with event-based marketing opportunities. You will act as the primary liaison between Onextel and partner organisations (event managers, brands, media houses, etc.).

Key Responsibilities

Business Development & Partnerships

• Identify, prospect, and initiate conversations with potential sponsors, brands, and event organisers (local, national, or industry-specific).

• Develop and pitch partnership/sponsorship proposals that align with both clients’ goals and Onextel’s service offerings (communication, branding, influencer marketing, activation, digital promotions).

• Negotiate commercial terms, contracts, deliverables, and revenue-sharing models.

• Create and manage long-term relationships with key accounts (brands, media companies, event agencies) to ensure continuous collaboration.

Account Management & Execution

• Serve as the main point of contact for partner accounts —ensure commitments are fulfilled (activation, deliverables, reporting).

• Coordinate with internal teams (creative, digital, PR, influencer management, fulfilment) to ensure smooth delivery of the sponsoring brand’s presence in events.

• Monitor execution (on-ground and digital) of sponsorship commitments —branding, media exposure, content, activations, etc.  Ensure partners receive agreed visibility, brand exposure, ROI, and measurement

Strategy & Planning

• Work with the leadership/strategy teams to define sponsorship & partnership frameworks, pricing models, and package structures.

• Map out the events calendar and identify high-impact events (industry, regional, national).

• Develop customised activation plans and value-add offerings to enhance the sponsorship proposition.

• Use market research to spot opportunities, competitor activity, and trends in event sponsorship

Financials & Reporting

• Set and meet sponsorship revenue targets, margins, and forecast pipelines.

• Create budgets, financial models, and ROI projections for each partnership.

• Prepare periodic reports and dashboards for leadership showing performance of partnerships (exposure, conversions, uplift metrics).

• Ensure timely invoicing, payment tracking, and financial reconciliation.

Qualifications

• Strong Analytical Skills
• Experience in Account Management and Key Accounts
• Proficiency in Business Planning
• Excellent Customer Service skills
• Exceptional communication and collaboration abilities
• Proactive and solution-oriented mindset
• Bachelor's degree in Business, Marketing, Management, or related field
• Experience in the PR or media industry is a plus
• Ability to work independently and as part of a team in a fast-paced environment

Key Performance Indicators (KPIs) / Metrics

• Sponsorship/partnership revenue generated (monthly/quarterly/annual)
• Number of new high-value partnerships signed
• Renewal/retention rate of key accounts
• Activation delivery success/fulfilment rate
• ROI delivered to partners (visibility, leads, brand exposure)
• Contribution to overall company revenue targets