Key Account Manager

Manager – Key Accounts – SAARC & Exports

Purpose / Mission

sell-out performance

Key Responsibilities

Functional Responsibilities

• Own and manage the

  sell-in and sell-out strategy

  across

  SAARC countries and Exports markets

  , including distributors and key regional partners.
• Achieve and exceed the

  sales quota

  , while driving

  profitable and sustainable growth

  across assigned export territories.
• Develop and implement

  account-specific business plans

  and

  quarterly/annual forecasts

  in alignment with country-specific dynamics and opportunities.
• Drive

  seasonal product assortments

  , forecasts, and sales programs based on market trends, customer profiles, and brand objectives.
• Plan and execute

  sell-out initiatives

  , including promotional calendars, retail training, and partner activation plans.
• Identify and onboard

  new strategic partners or distribution channels

  in emerging markets to expand brand footprint.
• Collaborate with partners to

  optimize store-level execution

  , including planogramming, merchandising, and staff training to enhance consumer experience and conversion.
• Leverage market and competitor insights to adapt strategies, product mixes, and pricing for each country’s specific needs.

Key Account Relationship & Internal Collaboration

• Build and maintain

  strategic relationships

  with Key Account stakeholders across all SAARC and Export partners.
• Act as the primary point of contact and

  internal advocate

  for all assigned accounts—coordinating cross-functional support from Visual Merchandising, Marketing, Finance, and Supply Chain teams.
• Work closely with distributor and regional retail teams to

  enhance visibility and sell-through

  at point-of-sale (POS).
• Ensure

  timely execution

  of seasonal launches, campaigns, and retail programs across export markets.
• Present regular business reviews and market intelligence updates to internal leadership and account stakeholders.

Controlling & Reporting

• Monitor and track

  sell-in, sell-out, and retail inventory performance

  .
• Enforce

  global trade terms

  , pricing policies, and channel guidelines across accounts.
• Analyze

  POS data

  , competitor activity, and market dynamics to adjust business plans in real time.
• Provide

  realistic and data-driven forecasts

  , and ensure customer compliance with agreed business targets and plans.
• Generate reports on account performance, space penetration, pricing, and other key KPIs to internal and regional stakeholders.

Professional Background

• Experience

  : Minimum 5 years in sales and

  Key Account Management

  , preferably with experience in

  exports

  ,

  regional distribution

  , or

  international markets

  .

• Industry

  : Sportswear, fashion, lifestyle, FMCG, or consumer brands with channel/distributor-led go-to-market strategies.

• Geographic Exposure

  : Strong understanding of

  SAARC countries

  , their consumer dynamics, and export processes.

Educational Background

• MBA or equivalent qualification, with a focus in Sales, Marketing, or International Business preferred.

Key Success Metrics

• Sell-out growth and revenue vs target across SAARC & Export partners
• Increase in shelf share, space, and brand visibility in export retail locations
• Improvement in partner compliance and execution
• On-time seasonal rollouts and trade activation
• Expansion of channel partners or geographic footprint