The Key Account Manager is responsible for managing and nurturing client relationships, ensuring the delivery of high-quality solutions that meet business objectives. This role involves understanding client needs, coordinating with internal teams for project delivery, and identifying opportunities for account growth. The KAM acts as the main point of contact for clients while supporting business expansion in the digital MarTech space.
1. Client Relationship Management
-
Serve as the primary contact for assigned client accounts.
-
Build strong, trust-based relationships with clients through effective communication and responsiveness.
-
Conduct regular check-ins to review performance, gather feedback, and discuss upcoming needs.
-
Understand client business goals, industry, and market trends to provide relevant recommendations.
-
Ensure timely resolution of client queries and concerns.
2. Account Planning & Delivery
-
Assist in developing account plans aligned with client objectives.
-
Define and track key performance metrics in collaboration with clients.
-
Support periodic business reviews by preparing reports and highlighting outcomes achieved.
-
Proactively suggest ideas and solutions to enhance client satisfaction and account growth.
-
Coordinate with internal teams to ensure timely project delivery and adherence to quality standards.
3. Project Coordination & Team Collaboration
-
Support the execution of client projects by collaborating with marketing, creative, and tech teams.
-
Participate in project kick-offs and progress discussions to ensure clarity on deliverables.
-
Track timelines and deliverables to ensure projects are delivered on time.
-
Communicate client expectations clearly to internal teams.
4. Performance Monitoring & Reporting
-
Monitor account performance using defined KPIs.
-
Prepare performance updates and reports for clients.
-
Identify areas of improvement and recommend corrective actions.
-
Share insights with internal teams to optimize strategies and outputs.
-
Bachelor’s degree in Marketing, Business Administration, or related field.
-
Minimum 2 years of experience in account management, client servicing, or digital marketing.
-
Strong client communication and relationship management skills.
-
Ability to manage multiple projects and meet deadlines.
-
Good analytical and problem-solving skills.
-
Familiarity with digital marketing, MarTech solutions, or project management tools is a plus.
-
Client-Centric Mindset
-
Strong Communication & Presentation Skills
-
Results-Driven Approach
-
Collaboration & Teamwork
-
Analytical Thinking & Adaptability