About Our Client
Built by ex-Amazon ad-tech experts, our client offers a future-proof Co-op Marketing (Hyperlocal) Operating System - accelerating digital transformation across Enterprise Brands & its Channel Partner ecosystem. They are an Enterprise B2B SaaS startup, based out of Pune India. Several Enterprise OEMs across Auto, Retail, and CPG verticals and 7000+ Channel Partners are leveraging them to digitize Co-op Marketing budgets to personalize & localize Shopper experience at scale.
About The Role
As a Junior Performance Marketing Specialist, you will play a crucial role in driving the success of our clients’ digital marketing campaigns. You will be responsible for monitoring and analyzing key performance metrics, identifying growth opportunities, and ensuring that client KPIs are met consistently. Your role will involve collaborating closely with both internal teams and external clients, maintaining strong relationships with marketing channel partners, and managing performance experiments to explore new strategies.With your expertise in digital marketing and data analysis, you will help optimize campaigns, deliver actionable insights, and contribute to the continuous improvement of our clients’ marketing efforts. This is an exciting opportunity for someone passionate about performance marketing and looking to make a direct impact on client success.
Roles And Responsibilities
- Digital Marketing Responsibilities: Develop, execute, and optimize digital marketing
strategies across platforms such as Google Ads, Facebook, and other digital channels.
- Monitor and analyze campaign performance to ensure client KPIs and business objectives are met.
- Identify growth opportunities and continuously refine strategies to improve performance.
- Plan and execute performance experiments to explore new marketing opportunities.
- Business Analyst Responsibilities: Conduct performance data analysis, identify trends, and
perform gap analysis to optimize digital marketing strategies.
- Analyze client data to provide actionable insights and recommendations for performance
improvement.
- Track and report on key performance indicators (KPIs) to ensure campaign success.
- Create detailed reports and presentations for internal teams and clients, highlighting performance metrics and strategy alignment.
- Client Relationship Management: Maintain strong relationships with clients, ensuring their
needs and expectations are met.
- Regularly communicate performance updates and insights with clients to ensure alignment
on goals.
- Develop media planning and strategy for both existing and newly onboarded clients.
- Relationship Management with Channel Partner Teams: Work with marketing channel partners (e.g., Google, Meta) to enhance campaign performance, figure out new opportunities and experiments.
- Cross-functional Collaboration: Collaborate with internal teams, including creative, product,
and account management, to execute marketing strategies effectively.
Experience & Background
- Strong Digital Marketing Expertise: 2-4 years of experience in developing, executing, and
optimizing digital marketing campaigns across platforms such as Google Ads, Facebook Ads, and other digital channels.
- Performance Marketing Experimentation: Proven track record in planning, executing, and
analyzing performance marketing experiments to identify new opportunities, test hypotheses, and optimize strategies for improved campaign results.
- Data-Driven Mindset: A deep understanding of data analysis, with the ability to extract actionable insights from large datasets to drive campaign performance and decision making.
- Strong analytical skills with the ability to interpret complex datasets and draw meaningful insights.
- Advanced proficiency in Excel and adept data manipulation skills for efficient analysis and visualization of large datasets.
- Familiarity with SQL for data extraction and manipulation from relational databases.
- Business Analysis Skills: Experience conducting identifying performance gaps, and tracking KPIs to ensure marketing strategies align with client goals and business objectives.
- Excellent Communication Skills: Strong verbal and written communication abilities, including experience creating clear, impactful presentations and reports for both internal teams and clients.
- Client-Focused Approach: A collaborative mindset with the ability to build and maintain
strong relationships with clients, understanding their needs, and delivering on performance goals.
- Skilled in performance marketing experimentation A/B testing, conversion tracking, budget optimization.
- Problem-Solving Ability: A proactive approach to identifying challenges and implementing innovative solutions to optimize marketing strategies.
- Team Player: Experience working in cross-functional teams, including creative, analytics, and product teams, ensuring seamless execution of marketing initiatives.
- Adaptability: Ability to thrive in a fast-paced environment, managing multiple campaigns simultaneously while staying organized and focused.
Skills: sql,saas,communication skills,analytical skills,client relationship management,excel,problem solving,cross-functional collaboration,budget optimization,meta ads,a/b testing,performance marketing,google ads,startup,digital marketing,data analysis,ms excel,campaign management