Junior Business Analyst

About Our Client

About The Role

Roles And Responsibilities

• Digital Marketing Responsibilities: Develop, execute, and optimize digital marketing
  

• Monitor and analyze campaign performance to ensure client KPIs and business objectives are met.
• Identify growth opportunities and continuously refine strategies to improve performance.
• Plan and execute performance experiments to explore new marketing opportunities.
• Business Analyst Responsibilities: Conduct performance data analysis, identify trends, and
  

• Analyze client data to provide actionable insights and recommendations for performance
  

• Track and report on key performance indicators (KPIs) to ensure campaign success.
• Create detailed reports and presentations for internal teams and clients, highlighting performance metrics and strategy alignment.
• Client Relationship Management: Maintain strong relationships with clients, ensuring their
  

• Regularly communicate performance updates and insights with clients to ensure alignment
  

• Develop media planning and strategy for both existing and newly onboarded clients.
• Relationship Management with Channel Partner Teams: Work with marketing channel partners (e.g., Google, Meta) to enhance campaign performance, figure out new opportunities and experiments.
• Cross-functional Collaboration: Collaborate with internal teams, including creative, product,
  

Experience & Background

• Strong Digital Marketing Expertise: 2-4 years of experience in developing, executing, and
  

• Performance Marketing Experimentation: Proven track record in planning, executing, and
  

• Data-Driven Mindset: A deep understanding of data analysis, with the ability to extract actionable insights from large datasets to drive campaign performance and decision making.
• Strong analytical skills with the ability to interpret complex datasets and draw meaningful insights.
• Advanced proficiency in Excel and adept data manipulation skills for efficient analysis and visualization of large datasets.
• Familiarity with SQL for data extraction and manipulation from relational databases.
• Business Analysis Skills: Experience conducting identifying performance gaps, and tracking KPIs to ensure marketing strategies align with client goals and business objectives.
• Excellent Communication Skills: Strong verbal and written communication abilities, including experience creating clear, impactful presentations and reports for both internal teams and clients.
• Client-Focused Approach: A collaborative mindset with the ability to build and maintain
  

• Skilled in performance marketing experimentation A/B testing, conversion tracking, budget optimization.
• Problem-Solving Ability: A proactive approach to identifying challenges and implementing innovative solutions to optimize marketing strategies.
• Team Player: Experience working in cross-functional teams, including creative, analytics, and product teams, ensuring seamless execution of marketing initiatives.
• Adaptability: Ability to thrive in a fast-paced environment, managing multiple campaigns simultaneously while staying organized and focused.