Job
Description
About the Role: We are seeking a skilled CRM Specialist to take ownership of implementing, managing, and optimizing CRM workflows and campaigns within our fast-growing marketplace. The ideal candidate will have a robust understanding of CRM tools, with expert proficiency in CleverTap, HubSpot CRM, and Exotel, and a proven track record in enhancing user engagement, retention, and overall customer lifecycle management. The role involves seamless integration and management of multiple CRM systems for cohesive user experience. Key Responsibilities: Design, implement, and manage comprehensive CRM strategies leveraging CleverTap, HubSpot CRM, and Exotel to drive user retention, engagement, and reactivation Own end-to-end management of CRM flows, including planning, execution, A/B testing, analysis, and optimization Ensure seamless integration between CleverTap, HubSpot CRM, and Exotel, enabling unified data and consistent messaging across platforms Collaborate cross-functionally with product, marketing, sales, and support teams to integrate CRM activities smoothly across all customer touchpoints Analyze customer journey insights to develop targeted messaging, automated workflows, and personalized experiences Continuously monitor, analyze, and report campaign performance and user behavior metrics to optimize future initiatives Provide expert guidance on CRM best practices, new feature implementation, and technical integrations within the marketplace Stay updated with industry trends and recommend innovative approaches to CRM and customer lifecycle management Qualifications & Experience: Minimum 3-5 years experience in CRM, with specific expertise using CleverTap, HubSpot CRM, and Exotel Demonstrable experience in marketplace/e-commerce environments is strongly preferred Solid understanding of customer lifecycle, segmentation, personalization, and automation Proficiency in analytics, data interpretation, and CRM optimization Excellent communication, collaboration, and project management skills Hands-on experience with marketing automation tools, CRM software integrations, and analytics platforms Why Join Us: Opportunity to lead CRM initiatives and directly impact business growth and customer satisfaction Collaborative and fast-paced marketplace environment with innovation-driven culture Competitive salary, benefits, and professional growth opportunities Show more Show less
