Hubspot Specialist

As a HubSpot Manager, your role will involve managing and optimizing HubSpot CRM, marketing automation, and reporting tools. You will be responsible for building and maintaining email templates, workflows, landing pages, and forms to enhance the marketing strategies. Key Responsibilities: - Plan, execute, and monitor automated marketing campaigns including email, drip, and nurture sequences. - Segment audiences based on buyer personas, behavior, and demographics for personalized communication. Lead Generation & Nurturing: - Develop strategies for lead acquisition, scoring, and nurturing to enhance conversion rates. - Collaborate with the sales team to ensure a seamless handoff of qualified leads and maintain alignment on goals. Performance Analysis: - Track and analyze campaign performance metrics such as open rates, click-through rates, conversions, etc. - Provide actionable insights to optimize workflows and enhance Return on Investment (ROI). Content Collaboration: - Partner with the content team to align messaging and create compelling email and landing page content. Continuous Improvement: - Keep abreast of the latest trends in marketing automation, tools, and strategies. - Propose and implement innovative solutions to enhance the efficiency and effectiveness of marketing processes. If there are any additional details about the company in the job description, please provide them so that I can incorporate them into the final job description.,