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Posted:1 month ago| Platform: GlassDoor logo

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On-site

Job Type

Part Time

Job Description

1. HubSpot Management:

  • Manage and optimize HubSpot CRM, marketing automation, and reporting tools.
  • Build and maintain email templates, workflows, landing pages, and forms.
2. Campaign Execution:

  • Plan, execute, and monitor automated marketing campaigns (email, drip, and nurture sequences).
  • Segment audiences for personalized communication based on buyer personas, behavior, and demographics.
3. Lead Generation & Nurturing:

  • Create strategies for lead acquisition, scoring, and nurturing to improve conversion rates.
  • Collaborate with sales to ensure a smooth handoff of qualified leads and maintain alignment on goals.
4. Performance Analysis:

  • Track and analyze the performance of campaigns (open rates, CTR, conversions, etc.).
  • Provide actionable insights to optimize workflows and improve ROI.
5. Content Collaboration:

  • Partner with the content team to align messaging and develop compelling email/landing page content.
6. Continuous Improvement:

  • Stay updated with the latest trends in marketing automation, tools, and strategies.
  • Suggest and implement innovations to improve the efficiency and effectiveness of marketing processes.

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