Hospital Marketing Specialist

About Company

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About The Role

• Identify, approach, and onboard hospitals, consultants, and medical practitioners for referral partnerships.
• Build strong relationships with specialty departments, rehab units, case managers, and patient care teams.
• Conduct presentations and awareness sessions on service offerings.
  

• Develop and execute BD strategies to drive patient flow across assigned regions.
• Generate leads through hospitals, corporates, medical facilitators, and community networks.
• Track and maintain a robust pipeline of potential partners and referral sources.
  

• Act as a point of contact for partner hospitals and consultants.
• Ensure seamless coordination between clinical teams, patient services, and referral partners.
• Maintain regular engagement to strengthen long-term partnerships.
  

• Identify new business opportunities, untapped markets, and strategic partnership avenues.
• Support marketing initiatives, outreach programs, camps, and events to promote services.
• Analyze market trends and competitor landscape to guide BD strategy.
  

• Maintain accurate reports of visits, tie-ups, leads, conversions, and referral metrics.
• Collaborate with clinical operations, patient coordination teams, and leadership for smooth onboarding of cases.
• Ensure achievement of monthly/quarterly goals.
  

Qualifications

• Minimum experience: Assistant Manager: 3-5 years; Manager: 5-8 years; Senior Manager: 8+ years of relevant experience in healthcare business development, hospital tie-ups.
• Education: Bachelor's degree in Healthcare Management, Life Sciences, Nursing, Pharmacy, Business Administration, or a related discipline required. MBA or postgraduate qualification in Marketing/Business/Healthcare Management is preferred.
• Proven track record of closing hospital tie-ups, onboarding referral partners, and meeting or exceeding BD targets; ability to present metrics and case studies of past achievements.
• Strong stakeholder management, negotiation, and professional communication skills; experience engaging with clinicians, hospital administration, and corporate clients.
• Analytical capability to maintain pipelines, generate reports, and provide actionable insights to leadership.
• Willingness to travel frequently within assigned city/region; local language proficiency is an advantage.
• Certifications in sales, business development, or healthcare management (desirable).
  

• High energy and self-driven approach
• Customer and partner-centric thinking
• Strong networking abilities
• Professional communication
• Ability to work with cross-functional teams