Hospital Marketing Specialist

Posotion: Hospital Marketing / Referral Marketing

Location: Jubilee Hills, Hyderabad

Industry : Healthcare / Hospitals

Domain: Aesthetics / Derma / Skin & Hair

Experience: Min 2+ Years into Marketing in Hospital

Salary: Best in industry

Gender: Preferably Female

Skills: GooD communication and ready to travel

Key Responsibilities

• Develop and implement referral marketing strategies to maximize patient admissions.
• Build and maintain relationships with physicians and healthcare providers.
• Conduct market research to identify potential referral sources and trends.
• Collaborate with internal teams to align marketing efforts with hospital services.
• Organize and participate in outreach events and community health programs.
• Monitor referral metrics and analyze data to identify growth opportunities.
• Train and support hospital staff on referral processes and best practices.
• Prepare and present reports on referral performance to management.
• Manage and update referral databases, ensuring accuracy and reliability.
• Conduct regular follow-ups with referral sources to maintain engagement.
• Analyze competitor marketing strategies and adjust recommendations accordingly.
• Provide feedback to marketing teams on effective messaging and promotions.
• Maintain a positive and professional image of the hospital at all times.
• Assist in developing promotional materials targeting referral sources.
• Stay informed about industry trends and healthcare regulations.
  

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 2+ years of experience in sales and marketing, preferably in healthcare.
• Proven track record of successful sales or referral program management.
• Strong understanding of healthcare markets and referral processes.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team-oriented environment.
• Strong analytical and problem-solving abilities.
• Proficient in Microsoft Office and CRM software.
• Ability to manage multiple projects and prioritize tasks effectively.
• Willingness to travel within the assigned region for meetings and events.
• Strong negotiation and presentation skills.
• Knowledge of healthcare regulations and compliance issues.
• Ability to adapt to changing market conditions.
• Creative thinking and innovation in marketing approaches.
• Strong organizational skills, with attention to detail.
  

Skills: sales strategy,problem-solving abilities,project management,interpersonal skills,analytical skills,healthcare market understanding,sales and marketing,negotiation skills,data analysis,crm software proficiency,organizational skills,market analysis,communication skills,presentation skills

Arun

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