Head of Sales Marketing

Key Responsibilities:

Sales & Business Development

·        Develop and execute sales strategies to achieve ambitious revenue and margin targets.

·        Drive domestic and international business growth, managing key accounts, distributors, and global channel partners.

·        Explore new geographies and business opportunities across Asia, Europe, Middle East, and Americas.

·        Negotiate large-scale contracts with global customers and ensure long-term partnerships.

Marketing, Branding & Product Positioning

·        Build and implement a robust marketing and branding strategy to enhance visibility in target markets.

·        Develop strong product positioning and differentiation strategies aligned with customer needs and industry trends.

·        Drive brand identity across all customer touch points—digital, trade shows, exhibitions, and corporate communication.

·        Conduct market and competitor research to refine brand narrative and support new product launches.

International Business & Market Expansion

·        Formulate and execute strategies for export markets including channel development, distributor network management, and global alliances.

·        Ensure compliance with international business practices, trade regulations, and certifications.

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Leadership & Team Development

·        Lead, mentor, and energize the sales & marketing team to achieve stretch targets.

·        Align team objectives with overall business strategy, ensuring synergy between sales and marketing.

·        Drive a performance-oriented culture with clear KPIs for domestic and international growth.

Qualifications and Experience:

·        Preferred - Bachelor’s degree in Chemistry, Chemical Engineering, MBA in Marketing

·        15–20 years of experience, with at least 5 years in a leadership role in specialty chemicals, life sciences, or related industries.

·        Experience in ethoxylation / speciality chemical

·        Exposure to pharma and food industry

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·        Experience in building brands, launching products, and establishing a strong market identity.

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