Head of Sales Marketing

Job Title: Head Sales and Marketing

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Experience:

Industry:

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Position Summary:

The Head of Sales and Marketing will lead and drive our sales and brand positioning efforts across PAN India. This is a strategic leadership role focused on building market presence, driving demand, enhancing brand visibility, and accelerating revenue growth through effective go-to-market strategies. While the role covers both sales and marketing responsibilities, the ideal candidate will have a strong bias toward marketing leadership—owning product positioning, messaging, campaign execution, and digital outreach strategies.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies for IT products to drive lead generation, brand visibility, and market penetration.
• Lead product positioning, value propositions, and marketing messaging in line with target customer personas and market trends.
• Coordinate product launches and ensure alignment with the sales team for go-to-market strategies.
• Manage brand reputation through PR, media engagements, webinars, events, and strategic partnerships.
• Leverage marketing analytics and KPIs to optimize campaign performance and improve ROI.
• Build and manage a high-performing sales team focused on B2B IT product sales across the PAN India focusing on West region.
• Define and implement sales strategies to meet revenue targets and expand customer base in target markets.
• Develop channel partnerships, enterprise relationships, and strategic alliances.
• Work closely with the product and technical teams to align client feedback with product development and innovation.
• Monitor pipeline health, forecast sales performance, and drive accountability.

Required Qualifications & Experience:

• Minimum 12 years of experience in Sales & Marketing, with at least 5 years in a leadership capacity.
• Strong background in

  B2B marketing of IT products

  .
• Proven track record of driving marketing-led growth and managing multi-channel marketing campaigns.
• Experience in leading teams and scaling operations in

  across PAN India

  . focusing on

  West Region

  .
• Ability to understand technical products and translate features into compelling marketing narratives.
• Strong analytical mindset with experience in using marketing and CRM tools.
• Exceptional leadership, communication, and stakeholder management skills.

Preferred Attributes:

• Graduation in any field is mandatory
• MBA/PGDM in Marketing preferable