Head of Sales and Marketing

Key Responsibilities:

Strategic Planning & Leadership:

Develop and implement a comprehensive sales and marketing strategy aligned with Fortis corporate objectives.

Lead and mentor the hospital’s sales, marketing, and referral teams for peak performance.

Monitor market trends, competitor analysis, and patient behavior to refine strategy.

Sales & Business Development:

Strengthen relationships with key referring doctors, clinics, corporate clients, TPAs, and insurance partners.

Drive tie-ups with corporates for health check-ups, OPD, IPD, and wellness initiatives.

Ensure achievement of monthly/quarterly patient footfall and revenue targets.

Oversee B2B and B2C sales activities, including outreach and onboarding programs.

Marketing & Branding:

Design and execute integrated marketing campaigns (online and offline) to enhance hospital visibility.

Manage digital marketing strategy including SEO, social media, website updates, and online reputation.

Lead planning and execution of community connect programs, CME events, and health camps.

Ensure consistency in branding across all patient touchpoints.

Operational Excellence:

Track, measure, and report performance metrics for all campaigns and outreach programs.

Optimize marketing ROI and manage department budgets effectively.

Ensure compliance with ethical marketing standards in healthcare.

Cross-Functional Coordination:

Work closely with clinical heads, hospital operations, finance, and corporate communications for unified execution.

Support launches of new services or specialties within the hospital.

Act as the primary marketing liaison for zonal/corporate Fortis teams.

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Key Skills & Competencies:

Proven leadership and team management skills

Strong understanding of healthcare market and patient acquisition funnels

Excellent networking and relationship-building ability

Strong business acumen with data-driven decision making

Exceptional communication, negotiation, and presentation skills

Hands-on experience with digital marketing platforms

Job Type: Full-time

Work Location: In person