Head of New Business

Role: Head of New Business

Location: Mumbai

Reporting To: Cofounder

Role Overview:

The Head of New Business will lead and scale ekincares new business initiatives across API-led solutions and Affinity Partnerships, with a strong focus on BFSI and non-BFSI segments. This leader will be responsible for building and validating Product-Market Fit (PMF) for new channels, driving revenue growth, and establishing scalable go-to-market strategies.

Success Metrics:

• Develop and achieve

  2 year roadmap

  on new business verticals (B2B2C)
• Achieve

  30%+

  contribution of new business to total revenue within 12 months.
• Maintain

  CAC

  payback within 12 months.

Key Responsibilities:

• Strategy & Growth: Define and execute GTM for new business verticals (API-led & affinity); lead PMF for BFSI and non-BFSI segments.
• BFSI & Affinity Leadership: Build a BFSI pod; drive non-BFSI affinity growth aligned with company objectives.
• GTM & Sales Enablement: Develop sales playbooks, partnership structures, and targeted campaigns with marketing.
• Product-Market Fit: Validate offerings with product/market feedback; track PMF metrics before scaling.
• Cross-Functional Collaboration: Integrate new business into core offerings, align with product, tech, and regional sales.

Key Requirements:

• Experience: 8 to 12 years in business development, partnerships, or revenue leadership, preferably in healthtech, SaaS, BFSI, or affinity-led businesses.
• Track Record: Proven success in launching and scaling new business verticals.
• Domain Knowledge: Strong understanding of BFSI partnerships, affinity channels, and API-based business models.
• Leadership Skills: Ability to build and mentor cross-functional teams for rapid experimentation and scaling.
• Strategic Thinking: Data-driven decision-making with a focus on market trends and customer needs.
• Relationship Building: Strong network within BFSI and other affinity segments.