Job
Description
We are looking for a dynamic and experienced Head of Marketing to lead the brand and growth strategy for a rapidly expanding retail chain. The ideal candidate will bring deep experience in both traditional and digital marketing, a sharp understanding of consumer behavior, and a proven ability to build and scale high-impact marketing programs that drive footfall, brand love, and revenue. Key Responsibilities: 1. Strategy & Leadership: Define and execute the overall marketing strategy aligned with business goals. Develop brand positioning and communication frameworks across offline and online channels. Build and lead a high-performing marketing team across ATL, BTL, Digital, CRM, and PR. 2. Brand & Campaign Management: Lead national and regional campaigns for store launches, festive promotions, and new product categories. Ensure brand consistency across all consumer touchpoints (retail, packaging, digital, etc.). Work closely with creative agencies, media planners, and production partners. 3. Digital & Performance Marketing: Own digital growth via SEO, paid campaigns, influencer marketing, content, and social media. Drive in-store footfalls and online conversions through integrated digital campaigns. Analyze digital metrics and optimize for ROI and CAC. 4. Customer & Loyalty: Develop and manage customer retention and loyalty programs. Leverage data and insights to improve customer experience, frequency, and lifetime value. 5. PR & Communication: Build strong media relations and oversee PR, influencer partnerships, and brand collaborations. Represent the brand at key industry forums and public platforms. 6. Budget & Performance Management: Own the annual marketing budget and track marketing effectiveness via KPIs and analytics. Collaborate with sales, merchandising, and product teams for cross-functional initiatives. Qualifications: MBA in Marketing or related field from a reputed institution. 12–18 years of experience in marketing with at least 3–5 years in a leadership role. Prior experience in Retail/FMCG/Lifestyle/F&B sectors is preferred. Strong grasp of omnichannel marketing, consumer insight, and retail brand building. Show more Show less
