Head of Marketing

Key Responsibilities:

Marketing Strategy & Planning

Develop and execute 360-degree marketing strategies tailored for high-end aesthetic and wellness clientele.

Develop and execute the overall marketing strategy aligned with business goals.

Create annual marketing calendar covering brand campaigns, digital promotions, influencer activations, and festive initiatives.

Lead the development and rollout of clinic-specific local marketing plans across locations.

Digital & Performance Marketing

Oversee SEO/SEM, paid media campaigns, Google Ads, Meta campaigns, and retargeting to drive lead generation and ROI.

Manage website traffic, landing page performance, and CRM lead funnels with analytics tracking.

Drive WhatsApp and email marketing campaigns focused on nurturing and conversions.

Brand Building & Content

Maintain consistency of the brand voice and positioning across platforms.

Supervise high-quality content creation — from brand films and testimonials to reels, blogs, and treatment explainers.

Collaborate on PR initiatives, awards, and media features to enhance brand authority.

Team Leadership

Lead and mentor a team of 10+ professionals handling design, social media, influencer marketing, and execution.

Oversee team workflows, review daily marketing output, and guide campaign optimization efforts.

Set goals, KPIs, and development plans for team members.

Foster a culture of innovation, creativity, accountability, and performance.

Manage agency relationships and third-party vendors where applicable.

Agency & Vendor Management

Identify and onboard top-tier brand and digital agencies, influencers, photographers, designers, and stylists.

Manage vendor relationships, creative quality, campaign timelines, and deliverables.

Clinic Growth & Customer Acquisition

Plan and execute geo-targeted campaigns to drive walk-ins, consultations, and repeat footfall.

Support new clinic launches with pre-opening buzz, launch activations, and ongoing acquisition plans.

Track key metrics such as ROI per campaign and location.

Monitor and analyze performance metrics to ensure ROI and campaign effectiveness

Cross-functional Collaboration

Work with clinic operations, doctors, and customer service teams to align marketing with customer experience.

Collaborate with sales and CRM teams to maximize lead conversion and retention.

Digital Marketing & SEO:

Oversee planning and execution of paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, etc.

Drive organic traffic through strong SEO strategies (on-page/off-page/technical).

Implement marketing automation and lead nurturing flows using CRM tools.

Social Media & Content Marketing:

Create and manage a robust content calendar across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).

Collaborate with design and content teams to produce high-quality visual and written assets.

Lead influencer collaborations and community engagement strategies.

Brand & Creative Oversight:

Ensure brand consistency across all channels and customer touchpoints.

Guide visual communication, brand identity, and storytelling.

Collaborate with internal stakeholders to align brand direction with business strategy.

Affiliate & Partnership Marketing:

Build and manage affiliate and referral programs.

Identify, onboard, and manage marketing partners, influencers, and brand advocates.

Candidate Profile:

Graduate/Postgraduate in Marketing, Mass Media, or Business (MBA preferred)

Minimum 5 years of experience in a marketing leadership role

Strong understanding of digital tools – Meta Business Suite, Google Ads, WhatsApp API, Mailchimp, and CRM platforms

Excellent communication, leadership, creative briefing, and execution skills

Passion for beauty, skincare, and wellness trends

Experience in handling high-net-worth client communication and luxury positioning

Working knowledge of influencer marketing, celebrity endorsements, or clinic ambassador programs