Job
Description
Position Summary: We are seeking a dynamic and strategic leader to spearhead Marketing, Strategic Planning, and Internal Communications for the Microscopy Division in India. This role will shape our market positioning, drive brand visibility, activate our Go-to-Market strategy, and energize internal and external stakeholders across channels. The ideal candidate brings a blend of analytical thinking, creativity, execution excellence, and stakeholder engagement capabilities. Key Responsibilities: Strategic Marketing & Business Planning · Lead the development and execution of the annual marketing strategy, integrated with business goals and sales objectives. · Develop and implement Go-To-Market plans, campaigns, and commercial activation aligned with target customer segments and verticals. · Conduct detailed market research and intelligence: market sizing, segmentation, growth opportunities, competitive landscape, and white space mapping. · Design and track sales enablement programs and campaigns, including customer-centric messaging and incentive-based growth acceleration. · Drive KOL (Key Opinion Leader) and influencer engagement to build scientific credibility and thought leadership. Brand, Events, and External Marketing · Oversee brand positioning and marketing communications through online and offline channels. · Plan, budget, and execute national and regional events such as exhibitions, conferences, roadshows, workshops, and scientific seminars. · Lead all aspects of SoMe (social media) and digital presence using tools such as Marketo and similar platforms. · Collaborate with global and regional marketing teams to adapt and localize content and initiatives for the India market. Internal Communications & Team Engagement · Curate and publish newsletters, periodic business updates, and communications to engage the sales, application, and back-office teams. · Develop and manage employee incentive programs, spot awards, recognition mechanisms, and internal storytelling initiatives. · Plan and execute internal events such as kick-offs, town halls, quarterly reviews, and performance celebrations to foster a unified and inspired team culture. Business Analytics & Reporting · Partner with business and finance teams to create monthly dashboards, funnel reports, performance tracking tools, and business reporting presentations for leadership. · Provide actionable insights to drive informed business decisions, align strategic marketing with sales forecasts and revenue targets. Marketing Operations & Budget Management · Own and manage the annual marketing budget, vendor contracts, and cost control while ensuring ROI on all campaigns and events. · Drive operational excellence through marketing automation tools, lead nurturing frameworks, and customer engagement metrics. Key Performance Indicators (KPIs): · Market share growth and lead generation metrics · Brand visibility and digital engagement (SoMe, website traffic, campaign reach) · Customer satisfaction from events and programs · Internal team engagement scores and communication effectiveness · Timely delivery of business presentations and insights · Campaign ROI and funnel acceleration impact · Execution and effectiveness of internal events and kickoffs Required Qualifications & Skills: · MBA/PGDM in Marketing or Strategy; degree in science or engineering is a plus · 10+ years of experience in marketing strategy, ideally in B2B/tech/life sciences · Excellent verbal and written communication skills · Strong leadership and stakeholder management abilities · Experience in using MarTech tools (e.g., Marketo, Salesforce, analytics platforms) · A passion for storytelling, data-driven decision-making, and high-impact execution ZEISS in India ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics. ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace. Further information at ZEISS India (https://www.zeiss.co.in/corporate/home.html)
