Head of Growth Marketing (B2B & B2G)

Location:

Business Units:

About 63SATS

B2C

Role Overview

Head of Growth Marketing (B2B & B2G)

The role will be responsible for:

• Driving

  lead generation across all channels

  (digital, events, ABM, PR).
• Building and managing the

  marketing funnel up to MQL

  .
• Ensuring seamless

  handoff of MQLs to SQLs

  for Sales/BD.
• Positioning 63SATS as a

  trusted cybersecurity partner

  for enterprises and governments.

strategic thinking, data-driven marketing, and executional excellence

Key Responsibilities

1. Demand Generation & Funnel Management

• Build and own the

  end-to-end demand generation strategy

  for B2B (CSF) and B2G (CyberDome).
• Create and execute

  multi-channel campaigns

  (digital, ABM, events, PR, content syndication).
• Design and implement

  lead capture, scoring, nurturing, and MQL qualification

  processes.
• Ensure timely

  handoff of MQLs to Sales

  with intelligence to accelerate conversion.

2. B2B (CyberSecurityForce) Growth

• Run

  account-based marketing (ABM)

  programs for top 50 target enterprise accounts.
• Drive

  webinars, roundtables, and thought leadership content

  tailored to BFSI, IT/ITES, healthcare, and manufacturing.
• Collaborate with channel partners for

  co-marketing campaigns

  .

3. B2G (CyberDome) Growth

• Build

  government-focused campaigns

  aligned to national cybersecurity priorities (CERT-In, NCIIPC, Digital India).
• Support tender desk with

  content packs, RFP responses, and positioning

  .
• Drive presence at

  govt expos, smart city forums, defense/security summits

  .
• Strengthen

  policy advocacy & PR

  to position 63SATS as a trusted advisor to government stakeholders.

4. Content & Messaging

• Develop compelling

  whitepapers, case studies, executive briefs, and ROI calculators

  .
• Ensure consistent

  brand voice

  across enterprise and government narratives.
• Partner with agencies for design, creative, and video assets.

5. Analytics & Marketing Ops

• Implement and optimize

  MarTech stack

  (HubSpot/SFDC, marketing automation, analytics).
• Track and report

  key metrics

  : MQL volume, conversion rates, pipeline contribution, CPL, and ROI.
• Drive continuous optimization via

  A/B testing, performance analysis, and sales feedback loops

  .

6. Agency & Team Leadership

• Manage a lean

  in-house growth marketing team (5–6 members)

  .
• Coordinate with

  external agencies

  (digital performance, PR, creative, events) for scale.
• Build a culture of

  data-driven marketing, agility, and experimentation

  .

Key KPIs

• of MQLs generated per month (B2B: 300–500, B2G: 50–75 qualified govt leads).

• MQL → SQL conversion rate (20–30%).
• Pipeline influenced by marketing (₹50Cr+ annually).
• Cost per lead (CPL) and ROI benchmarks.
• Brand awareness & media visibility in cybersecurity + govt space.

Ideal Candidate Profile

• Experience:

  10–15 years in B2B demand generation, with exposure to B2G/government marketing preferred.

• Domain:

  Strong background in

  cybersecurity, SaaS, enterprise technology, or GovTech

  .

• Skills:

• Proven track record in

  ABM, digital marketing, PR, and events

  .
• Strong understanding of

  funnel metrics and MarTech tools

  .
• Ability to balance

  strategic vision with hands-on execution

  .
• Exceptional

  storytelling and communication skills

  for both enterprise and government stakeholders.

• Mindset:

• Data-driven and ROI-focused.
• Comfortable working with

  lean teams + agencies

  .
• Entrepreneurial, resilient, and able to

  navigate government + enterprise ecosystems

  .

Why Join 63SATS?

• Be part of

  India’s fastest-growing cybersecurity company

  , building both consumer and enterprise trust.
• Work on

  cutting-edge cyber defense and national security projects

  .
• Shape a

  demand generation engine from the ground up

  with high visibility.
• Competitive compensation, ESOPs, and opportunity to scale with a

  billion-dollar vision company

  .