Head of Demand Generation

Note

• About us:

AI-Native Marketing Intelligence & Action Platform for B2B teams

Head of Demand Generation

• Role overview:

We are looking for a full-stack demand generation leader who can architect, execute, and scale a modern multi-channel growth engine. This is a hands-on operator role for someone who loves experimenting, optimizing, and building sustainable demand motions across outbound, inbound, paid, and partner channels. This person would be comfortable working in a very early stage where many of the demand gen processes are still being built (but with a team to support the person to execute). 

pipeline, meetings, revenue

You will own the strategy, channel mix, budget, experimentation roadmap, and reporting, partnering closely with the CEO.

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• Key Responsibilities:

1. Build & Scale Outbound (Modern, Multi-Channel, Automated)-

Our team has begun building outbound using Smartlead, Clay, Apollo, LinkedIn, and multiple data sources. You will guide and uplevel this engine.

• Create and test outbound messaging frameworks across industries, personas, and intent triggers.
• Deploy multi-domain sending strategies, warm-up programs, deliverability workflows, and inbox monitoring.
• Launch high-intent outbound sequences powered by real-time market intelligence signals.
• Diagnose performance to understand message–market fit; optimize reply to rates and meeting rates.

2. Own the Inbound Growth Engine-

Develop and execute a complete inbound strategy across:

• Email marketing

  & nurture programs

• Webinars

  , live demos, virtual events, and AMAs

• Field dinners

  , micro-events, and roadshows

• Influencer amplification

  & thought leadership

• Community growth

Additional responsibilities:

• Partner with Content/PMM to build high-value gated assets, templates, and playbooks.
• Drive website, SEO, and AEO performance with the SEO specialist and content team.
• Own conversion optimization across landing pages, forms, and nurture flows.

3. Lead Paid Acquisition (Efficient, Experimental, ROI-Driven)-

Plan, execute, and optimize paid programs across:

• LinkedIn
• Google & YouTube
• Meta (retargeting)
• Industry newsletters & niche sponsorships

You will:

• Build and refine retargeting and re-engagement loops.
• Track CAC, CPL, pipeline impact, and ROI—ensuring every dollar spent produces signals and results.

4. Growth Experiments & New GTM Plays-

Prototype and launch scalable demand plays, including:

• Influencer pods
• Community-led growth through Omniverse
• Product-led growth loops (free tools, templates, mini-products)
• Viral or unconventional experiments

You’ll test, measure, and double down on what drives pipeline—and cut what doesn’t, fast.

5. Reporting, Analytics & Revenue Accountability-

• Build the initial demand dashboard tracking pipeline, CAC, CPL, channel ROI, and velocity.
• Tie

  every

  activity to meetings, opportunities, and revenue—no vanity metrics.
• Own quarterly pipeline and revenue-aligned targets with the CEO.

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What success looks like:

• Proven early-stage GTM impact—taking demand from zero to one.
• Predictable, high-quality meeting flow for mid-market and enterprise B2B marketers.
• Clear visibility into which channels generate revenue—and at what cost.
• Outbound motions that scale across domains, markets, and personas.
• Inbound engine driving steady organic lift via SEO, community, and webinars.
• Paid channels delivering efficient, measurable returns.
• Experimental wins that unlock new GTM motions and net-new demand.

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Qualifications:

• 10+ years in B2B SaaS demand generation

  with a strong record of building pipeline.
• Hands-on expertise with modern outbound tools (Smartlead, Clay, Apollo, warm-up tools).
• Deep understanding of SEO, AEO, CRO, lead scoring, and nurture automation.
• Experience running webinars, field events, content funnels, and paid campaigns.
• Strong analytical ability; high proficiency with

  HubSpot CRM, CMS, and marketing automation

  .
• Startup DNA: scrappy, fast-moving, data-driven, experimentation-oriented.

• Bonus:

  experience marketing to marketers (PMM, Demand Gen, Content, CMOs, Growth).

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Why join us?

• Own the

  entire demand engine

  at an AI company redefining B2B marketing.
• Work directly with the founder and leadership team to shape our GTM strategy.
• Build the stack, process, and motion your way.
• High visibility, meaningful ownership, and a career-defining role as we scale.

If you match the items listed above, we would love to speak with you and provide you with a framework for building amazing agentic AI applications for enterprises.