Head of Demand Generation

As the Head of Global Demand Generation, you will play a crucial role in strategizing and executing demand generation initiatives across various regions. Your responsibilities will include developing and leading a comprehensive demand generation strategy to drive pipeline and revenue goals in North America, Europe, APAC, and emerging markets. Collaboration with sales leadership will be essential to align marketing and sales objectives and support account-based marketing (ABM) efforts. You will be responsible for selecting, implementing, and optimizing marketing automation tools and CRM systems to enhance efficiency. Additionally, analyzing market trends and competitor strategies will guide you in refining demand generation programs for optimal performance. Your expertise will be pivotal in optimizing lead nurturing and scoring strategies for a more effective marketing-to-sales funnel. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing, Business, or a related field. With over 10 years of progressive experience in B2B demand generation, particularly in IT services or SaaS environments, you are well-equipped to lead global or regional demand generation teams. Your proven track record in developing and executing successful lead generation programs that drive pipeline and revenue growth highlights your capabilities. Proficiency in marketing automation platforms and CRM tools is crucial, along with a data-driven mindset and a solid grasp of campaign metrics, attribution, and analytics. Your strong collaboration and stakeholder management skills will be key in fostering relationships across sales, marketing, and executive leadership. Preferred qualifications include experience in global/multi-regional markets with diverse buyer personas and a background in demand generation for complex B2B IT services sales cycles. Your expertise in these areas will further enhance the effectiveness of our demand generation strategies.,