Head of Demand Generation

Head of Global Demand Generation

Key Responsibilities:

• Develop and lead the global demand generation strategy

  to support pipeline and revenue goals across North America, Europe, APAC, and emerging markets.
• Work closely with sales leadership to align marketing and sales goals and support account-based marketing (ABM) initiatives.
• Drive the selection, implementation, and optimization of marketing automation tools and CRM systems
• Analyze market trends and competitor strategies to refine demand generation programs.
• Optimize lead nurturing and scoring strategies for improved marketing-to-sales funnel efficiency.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 10+ years of progressive experience in B2B demand generation, preferably in

  IT services or SaaS

  environments.
• 5+ years of leadership experience managing global or regional demand generation teams.
• Proven track record in building and executing high-performing lead generation programs that convert to pipeline and revenue.
• Strong knowledge of marketing automation platforms and CRM tools
• Data-driven mindset with a deep understanding of campaign metrics, attribution, and analytics.
• Strong collaboration and stakeholder management skills across sales, marketing, and executive leadership.

Preferred Experience:

• Experience working in global/multi-regional markets with diverse buyer personas.
• Background in demand generation for complex B2B IT services sales cycles.