Head - Digital Marketing

Position: Digital Marketing Head
Industry: EdTech
Location: [Specify Location]
Experience Required: 15+ years in Digital Marketing, with at least 3+ years in a leadership role within the EdTech sector.
Employment Type: Full-Time

Key Responsibilities:

• Strategy Development:
• Design and execute a comprehensive digital marketing strategy aligned with business goals to drive growth, lead generation, and brand awareness.
• Leverage data-driven insights to optimize campaigns and forecast trends specific to the EdTech sector.
• Team Leadership:
• Build, lead, and mentor a high-performing digital marketing team, ensuring collaboration and innovation.
• Set clear KPIs for team members and ensure continuous performance improvement.
• Performance Marketing:
• Plan, implement, and manage paid ad campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
• Optimize the cost per lead (CPL) and improve return on investment (ROI).
• Content Marketing & SEO:
• Oversee the creation of engaging and educational content tailored to the EdTech audience.
• Drive organic growth through effective SEO strategies, keyword optimization, and blog/article management.
• Brand Building & Social Media Management:
• Enhance brand visibility and reputation through innovative social media campaigns and engagement strategies.
• Monitor and respond to social media trends and ensure a strong presence across platforms.
• Marketing Automation & CRM:
• Implement and manage marketing automation tools (HubSpot, Marketo, etc.) to streamline campaigns and track performance.
• Ensure effective use of CRM for lead nurturing and retention campaigns.
• Data Analytics & Reporting:
• Regularly track, measure, and report on the effectiveness of marketing efforts.
• Use analytics tools (Google Analytics, Tableau, etc.) to provide actionable insights.
• Collaboration & Partnerships:
• Work closely with product, sales, and content teams to align marketing strategies with business goals.
• Build partnerships with industry influencers and educational organizations to expand reach.

Qualifications & Skills:

• Educational Background:
• Bachelor’s or Master’s degree in Marketing, Business Administration, or related fields.
• Experience:
• Proven track record in managing large-scale digital marketing campaigns in the EdTech space.
• Expertise in performance marketing, SEO, and social media management.
• Technical Skills:
• Proficiency in marketing tools like Google Ads, Facebook Business Manager, HubSpot, SEMrush, and CRM platforms.
• Strong understanding of web analytics, data visualization, and A/B testing.
• Leadership & Communication:
• Exceptional leadership and team management skills.
• Strong written and verbal communication skills, with the ability to present ideas clearly.
• Creative & Analytical Thinking:
• Innovative approach to problem-solving with a strong analytical mindset.
• Ability to adapt quickly to market changes and emerging digital trends.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to lead the digital growth of a leading EdTech organization.
• A collaborative work environment with scope for creativity and innovation.
• Learning and development opportunities to grow with the company.

Application Process:Interested candidates can send their updated resumes to [email address] with the subject line: Application for Digital Marketing Head – EdTech.

Mail ID : Sundarapandiyan.k@kgisledu.com

Job Type: Full-time

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 8 years (Preferred)

Work Location: In person