Growth Marketing Manager

Gurugram, Haryana
We are seeking a strategic and data-driven Growth Marketing Manager to lead the charge in driving user acquisition, improving brand presence, and increasing revenue through targeted marketing initiatives. About this position As a Growth Marketing Manager, you will be responsible for developing, executing, and optimizing full-funnel marketing strategies focused on lead generation, customer acquisition, and revenue growth. You’ll work closely with cross-functional teams including Sales, Product, Design, and Development to drive measurable business outcomes. What are you going to do? Develop and implement growth strategies to drive high-quality B2B leads for IT services. Create and manage multi-channel digital campaigns (PPC, SEM, LinkedIn, email, display, etc.). Optimize the company’s online presence, including website, blog, and landing pages to improve conversion rates (CRO). Develop and implement comprehensive digital marketing strategies to drive customer acquisition, retention, and revenue growth. Plan, execute, and optimize performance marketing campaigns across various channels, including search, social, display, and affiliate marketing. Run and analyze A/B tests to optimize ad creatives, landing pages, and CTAs. Design and execute inbound marketing funnels (content marketing, lead magnets, nurturing flows). Own marketing analytics – track KPIs, report on performance, and derive actionable insights. Collaborate with content writers and designers to craft compelling content and campaigns tailored to the tech audience. Scale outbound demand-generation efforts through targeted paid campaigns, email outreach, and remarketing. Explore partnerships, collaborations, and growth hacks that align with company goals. Manage marketing automation tools like HubSpot, Zoho, Mailchimp, etc. Identify trends, data insights, and opportunities to improve campaign performance and drive continuous optimization. You need to have:
⁠5+ years of proven experience in growth or digital marketing, preferably in a B2B tech/IT services environment. Strong understanding of the IT services ecosystem and B2B buyer journey. Expertise in tools like Google Analytics, Google Ads, LinkedIn Ads, SEMrush/Ahrefs, HubSpot, etc. Demonstrated experience in generating MQLs and driving pipeline growth. Excellent grasp of performance marketing, SEO/SEM, email marketing, and A/B testing. Ability to use data and analytics to make strategic decisions. Hands-on with content marketing and website optimization (WordPress knowledge is a plus). Experience marketing SaaS or technology consulting services. Familiarity with CRM platforms like Salesforce or Zoho. Understanding of technical concepts like cloud, APIs, or mobile development is a bonus. Strong communication, leadership, and project management skills. Great perks for everyone. Here are some of the major highlights and perks of working at Squareboat. Macbooks The world's best laptops + 22 inch LED Monitors for everyone Office Parties We celebrate everything from birthdays to work anniversaries and success stories! Gaming Zone Playstation, Table Tennis and plenty of more games to relax and have fun Hackathons Annual 24 Hour Hackathons with some great ideas and prizes! Annual Trips Once a year, we forget everything and travel like there's no tomorrow. Weekly Tech Talks Knowledge is the only thing that grows when it's shared. Work/Life Balance Fixed shift timing and 5 days working to maintain a healthy work/life balance. Technologies and Clients We offer cutting edge technologies and world class clients to work with. Health Insurance Company sponsored health insurance for wellbeing of all employees. Trainings Best technical experts to train and coach our team. Course and Books We offer free course and books to explore and learn from. Squareboat Open Source A chance to contribute to our useful open source libraries