Growth Marketing Manager

IE Media, Inc. is a leading, global digital media publisher that covers technology, engineering, and science news. We deliver the most futuristic and cutting-edge developments in these areas to our readers and followers on social media through articles and videos.

IE’s fast-paced and collaborative international work environment celebrates quality and ethical journalism. The team includes a diverse group of infinitely curious individuals from all around the world who share a joint passion for sharing the latest and the most important info with the world, as we believe knowledge is power.

Join a dynamic team at the intersection of science and technology as our Growth Marketing Manager. We’re seeking a customer-centric marketer with a proven track record in subscription growth, email marketing, and audience engagement, ideally within the B2B or publishing sector. This role is key to driving data-informed growth through targeted campaigns, strong content strategy, and sharp customer insights.

Key Responsibilities:

• Lead and execute targeted marketing campaigns to grow subscriptions and deepen audience engagement across email, web, and social channels.
• Develop and optimize customer journeys using behavioural insights and analytics to drive retention and acquisition.
• Own the end-to-end email marketing function: strategy, segmentation, content, performance tracking, and continuous testing.
• Partner with the UX, Software, and Editorial teams to align marketing efforts with product experience and editorial strategy.
• Craft compelling, on-brand copy and creative for campaigns tailored to distinct audience segments.
• Design and oversee subscription marketing funnels and nurture programs for audience development.
• Leverage analytics tools to monitor marketing performance, translate insights into actions, and report ROI to stakeholders.
• Collaborate on broader content marketing strategies across video and social channels, with particular focus on YouTube, Snapchat, and Facebook.
• Stay current with trends in digital marketing, publishing, and content consumption to inform strategy.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field (Master’s preferred).
• Minimum 5 years of experience in digital marketing, with a focus on email marketing, subscriptions, and B2B or publishing.
• Demonstrated experience in customer segmentation, journey mapping, and lifecycle marketing.
• Strong analytical mindset with experience using digital analytics platforms (e.g. Google Analytics, marketing automation tools).
• Excellent copywriting skills and creative campaign development experience.
• Familiarity with SEO and SEM strategies is a plus, though not the primary focus of this role.
• Comfortable leading cross-functional initiatives and aligning stakeholders across departments.
• High level of organization, adaptability, and strategic thinking.

IE is dedicated to supporting its diverse and inclusive staff. IE urges women, people of color, armed forces veterans, people with disabilities, and gender-nonconforming people to apply. IE does not discriminate based on sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation, affectional choice, or gender identity. We recognize a person’s unique experiences as points of strength and welcome them as teammates on our team, working in service of the mission to explore and report on engineering, in whatever form it takes.