Growth Marketing Manager - Social & Campaigns

Role: Growth Marketing Manager - Social & Campaigns

Reports to: Director of Marketing

Location: Coimbatore (In-office, no Hybrid/Remote)

About FHT & This Role

high-performance Account-Based Marketing (ABM) team

This isn't traditional demand gen. You'll be architecting multi-touch campaigns that move specific accounts through the buyer journey, creating air cover for sales conversations, and proving marketing's direct impact on closed-won revenue. You'll also lead a content writer and designer to execute personalized, account-specific creatives at scale. Strong experience in Cybersecurity and/or HubSpot is a plus.

Key Aspects of This Role

• Populate the ToFU with TAL leads using ABM 1:1, 1:few, and 1:many outbounds.
• Engage, warm, and nurture MoFU using intent-relevant buyer journeys.
• Accelerate BoFU prospects to the sales pipeline using conversion journeys and campaigns.
• Re-engage stalled opportunities (sales marked Nurture)
• Expand into new divisions within existing customers.
• Own the integrated content strategy and planning.
• Collaborate with writer and designer to produce quality assets for organic and paid campaigns.
• Set target KPIs and generate periodic reports to track, measure, and improve the overall growth metrics.
• Ensure an omnichannel approach to account engagement, asset generation, pipeline creation, and revenue.
• Make the shift to setup, manage and automate always-on inbound marketing using ABM 1:many.

Key Responsibilities

ABM-Driven Content Strategy & Planning

• Ideate and develop monthly content calendars that speak directly to personas within our target account buying committees (ensure content addresses the full buying committee—not just one persona)
• Focus on integrated content that aligns paid, organic, email, and sales outreach
• Develop account-specific content plays for tier 1 accounts (personalized assets, custom campaigns)
• Build repeatable campaign playbooks (e.g., cold account activation, pipeline acceleration, expansion)
• Build content-driven buyer journeys
• Review all assets for quality, brand consistency, and strategic alignment
• Coordinate content across channels to create true omnichannel account experiences

Organic Growth – Omnichannel

• Focus on LinkedIn as our primary channel for account engagement and thought leadership
• Monitor and engage with target account activity—amplifying posts, commenting on executive updates, building relationships at scale
• Track account-level engagement metrics: which target accounts are engaging, who within those accounts, content attribution to opportunities
• Grow relevant follower base within ICP, prioritizing quality (target accounts) over vanity metrics
• Plan and execute email marketing that aligns with either buyer journeys or paid campaigns.
• HubSpot experience preferred.

Paid Growth – Performance Marketing

• Design and execute account-based paid campaigns across LinkedIn Ads (account targeting) and Google AdWords (retargeting, intent)
• Build and manage account lists, segmentation, and suppression logic for precise targeting
• Coordinate campaigns with active sales plays—launch air cover campaigns when SDRs start outreach
• Build and activate nurture campaigns for pipeline accounts
• A/B Test messaging, creative, and offers, specific to different account segments, industries, or buying stages.
• Ideate and execute creative and witty campaigns that prevent ad fatigue.
• Manage budgets with focus on account, opportunity, and revenue KPIs
• Reporting paid growth using an omnichannel campaign perspective – HubSpot experience preferred.

Team Leadership & Creative Excellence

• Manage and develop a content writer and designer
• Coach the team on target accounts, campaigns context, personas, pain points, and campaign objectives
• Drive creation of personalized assets (content and creatives) at scale—customized one-pagers, account-specific social posts, tailored ad creatives
• Plan ahead and enable collaboration & tracking of deliverables
• Foster a culture of creativity, testing, learning, and continuous improvement
• Work closely with MarketingOps to setup and manage HubSpot

Performance Reporting & Optimization

• Deliver weekly paid campaign performance reports with optimization recommendations
• Produce monthly ABM growth reports showing:
• Target account engagement and coverage metrics
• Campaign contribution to pipeline and revenue
• Account progression through buying stages
• Channel performance and attribution analysis
• Track account-based KPIs: accounts reached, accounts engaged, meetings booked from campaigns, influenced pipeline, marketing-sourced pipeline from target accounts
• Present insights to leadership with strategic recommendations for budget allocation and campaign strategy
• Own the feedback loop—translate what sales is hearing into campaign refinements

Required Qualifications

• 4-6 years of B2B demand generation and growth marketing experience

  with ABM context.

• 1-3 years managing people

  , ideally creative team members (writers, designers, content creators)

• Min. 2 years of LinkedIn Ads & performance marketing

  – proven success running

  high performance campaigns on LinkedIn

  (account targeting, matched audiences, suppression using criteria/HubSpot, retargeting)
• Experience with Google AdWords and Facebook Ads in a B2B context
• Deep understanding of B2B buying committees, buyer journeys, and sales cycles
• Ability to think like sales—understanding what messaging and touchpoints move deals forward
• Experience creating content strategies and managing editorial calendars

• Strong proficiency with HubSpot (Marketing Hub, CRM, workflows, reporting)

  - you know omnichannel campaigns, automations/workflows, email marketing, social media management, and can extract actionable insights.
• Bias toward action and experimentation—you test, learn, and iterate quickly
• Collaborative mindset with ability to work cross-functionally with sales, ops, and leadership

Preferred Qualifications

• HubSpot Advanced Skills:

  custom workflows, lead scoring models, attribution reporting, automated and intent-driven buyer journeys
• Experience with ABM platforms is a plus (6sense, Demandbase, Terminus, RollWorks)
• Background in Cybersecurity, SaaS, enterprise software, or complex B2B plays
• Familiarity with intent data, social listening, predictive analytics, and account scoring models
• Understanding of design and content fundamentals (can give smart creative feedback)
• Certifications in HubSpot, LinkedIn Ads, Google Ads, or ABM methodologies etc.

Our Ideal Candidate

If you’re checking off at least 80% of the job description and are open to being coached toward a 110% - hit apply!