Role: Growth Marketing Manager - Social & Campaigns
Reports to: Director of Marketing
Location: Coimbatore (In-office, no Hybrid/Remote)
About FHT & This Role
high-performance Account-Based Marketing (ABM) team
This isn't traditional demand gen. You'll be architecting multi-touch campaigns that move specific accounts through the buyer journey, creating air cover for sales conversations, and proving marketing's direct impact on closed-won revenue. You'll also lead a content writer and designer to execute personalized, account-specific creatives at scale. Strong experience in Cybersecurity and/or HubSpot is a plus.
Key Aspects of This Role
- Populate the ToFU with TAL leads using ABM 1:1, 1:few, and 1:many outbounds.
- Engage, warm, and nurture MoFU using intent-relevant buyer journeys.
- Accelerate BoFU prospects to the sales pipeline using conversion journeys and campaigns.
- Re-engage stalled opportunities (sales marked Nurture)
- Expand into new divisions within existing customers.
- Own the integrated content strategy and planning.
- Collaborate with writer and designer to produce quality assets for organic and paid campaigns.
- Set target KPIs and generate periodic reports to track, measure, and improve the overall growth metrics.
- Ensure an omnichannel approach to account engagement, asset generation, pipeline creation, and revenue.
- Make the shift to setup, manage and automate always-on inbound marketing using ABM 1:many.
Key Responsibilities
ABM-Driven Content Strategy & Planning
- Ideate and develop monthly content calendars that speak directly to personas within our target account buying committees (ensure content addresses the full buying committeenot just one persona)
- Focus on integrated content that aligns paid, organic, email, and sales outreach
- Develop account-specific content plays for tier 1 accounts (personalized assets, custom campaigns)
- Build repeatable campaign playbooks (e.g., cold account activation, pipeline acceleration, expansion)
- Build content-driven buyer journeys
- Review all assets for quality, brand consistency, and strategic alignment
- Coordinate content across channels to create true omnichannel account experiences
Organic Growth Omnichannel
- Focus on LinkedIn as our primary channel for account engagement and thought leadership
- Monitor and engage with target account activityamplifying posts, commenting on executive updates, building relationships at scale
- Track account-level engagement metrics: which target accounts are engaging, who within those accounts, content attribution to opportunities
- Grow relevant follower base within ICP, prioritizing quality (target accounts) over vanity metrics
- Plan and execute email marketing that aligns with either buyer journeys or paid campaigns.
- HubSpot experience preferred.
Paid Growth Performance Marketing
- Design and execute account-based paid campaigns across LinkedIn Ads (account targeting) and Google AdWords (retargeting, intent)
- Build and manage account lists, segmentation, and suppression logic for precise targeting
- Coordinate campaigns with active sales playslaunch air cover campaigns when SDRs start outreach
- Build and activate nurture campaigns for pipeline accounts
- A/B Test messaging, creative, and offers, specific to different account segments, industries, or buying stages.
- Ideate and execute creative and witty campaigns that prevent ad fatigue.
- Manage budgets with focus on account, opportunity, and revenue KPIs
- Reporting paid growth using an omnichannel campaign perspective HubSpot experience preferred.
Team Leadership & Creative Excellence
- Manage and develop a content writer and designer
- Coach the team on target accounts, campaigns context, personas, pain points, and campaign objectives
- Drive creation of personalized assets (content and creatives) at scalecustomized one-pagers, account-specific social posts, tailored ad creatives
- Plan ahead and enable collaboration & tracking of deliverables
- Foster a culture of creativity, testing, learning, and continuous improvement
- Work closely with MarketingOps to setup and manage HubSpot
Performance Reporting & Optimization
- Deliver weekly paid campaign performance reports with optimization recommendations
- Produce monthly ABM growth reports showing:
- Target account engagement and coverage metrics
- Campaign contribution to pipeline and revenue
- Account progression through buying stages
- Channel performance and attribution analysis
- Track account-based KPIs: accounts reached, accounts engaged, meetings booked from campaigns, influenced pipeline, marketing-sourced pipeline from target accounts
- Present insights to leadership with strategic recommendations for budget allocation and campaign strategy
- Own the feedback looptranslate what sales is hearing into campaign refinements
Required Qualifications
4-6 years of B2B demand generation and growth marketing experience
with ABM context.1-3 years managing people
, ideally creative team members (writers, designers, content creators)Min. 2 years of LinkedIn Ads & performance marketing
proven success running high performance campaigns on LinkedIn
(account targeting, matched audiences, suppression using criteria/HubSpot, retargeting)- Experience with Google AdWords and Facebook Ads in a B2B context
- Deep understanding of B2B buying committees, buyer journeys, and sales cycles
- Ability to think like salesunderstanding what messaging and touchpoints move deals forward
- Experience creating content strategies and managing editorial calendars
Strong proficiency with HubSpot (Marketing Hub, CRM, workflows, reporting)
- you know omnichannel campaigns, automations/workflows, email marketing, social media management, and can extract actionable insights.- Bias toward action and experimentationyou test, learn, and iterate quickly
- Collaborative mindset with ability to work cross-functionally with sales, ops, and leadership
Preferred Qualifications
HubSpot Advanced Skills:
custom workflows, lead scoring models, attribution reporting, automated and intent-driven buyer journeys- Experience with ABM platforms is a plus (6sense, Demandbase, Terminus, RollWorks)
- Background in Cybersecurity, SaaS, enterprise software, or complex B2B plays
- Familiarity with intent data, social listening, predictive analytics, and account scoring models
- Understanding of design and content fundamentals (can give smart creative feedback)
- Certifications in HubSpot, LinkedIn Ads, Google Ads, or ABM methodologies etc.
Our Ideal Candidate
If you're checking off at least 80% of the job description and are open to being coached toward a 110% - hit apply!
