Growth Marketing Manager

consumer internet apps

This role is ideal for someone who:

• Has

  hands-on experience scaling app purchases or subscriptions

• Has managed

  meaningful ad budgets

  (1-2L/day range)
• Understands

  ROAS, CAC, LTV

  , not just installs
• Is still

  execution-heavy

  , but thinks like an owner

turn paid traffic into predictable revenue

RESPONSIBILITY

• Own

  app revenue growth

  through paid channels with clear

  ROAS accountability

• Execute and optimize

  Meta & Google app campaigns

  and other channels focused on purchases/subscriptions
• Plan and manage

  influencer & creator-led growth

  (UGC, regional creators, cost-efficient scale)
• Drive

  organic growth levers

  : ASO, referral loops, content-led installs, and retention-led growth
• Manage budgets efficiently and

  scale winning campaigns

  with disciplined optimization cadence
• Analyze the full

  install → purchase funnel

  and improve conversion with data-backed insights
• Drive

  creative-led growth

  by testing hooks, formats, and messaging with design/content teams
• Maintain

  clean, scalable ad account structures

  (ASC, Broad, Retargeting, Testing)
• Track and report key metrics like

  CAC, ROAS, payback period, and cohorts

• Collaborate with product teams on

  paywalls, pricing, and monetization experiments

REQUIRED EXPERIENCE AND SKILLS

• 2–5 years of hands-on growth/performance marketing experience

  with a strong focus on

  consumer apps

  (in-app purchase or subscription models)
• Proven experience driving

  revenue growth with good ROAS

  , managing

  meaningful daily budgets

  across Meta and Google App Campaigns
• Strong understanding of the

  app growth funnel

  (install → activation → purchase → retention → LTV) and attribution fundamentals
• Experience with

  creative-led growth

  , including ad creatives, influencer/UGC content, and organic growth experiments
• Working knowledge of

  app analytics & tracking tools

  (Firebase, GA4, AppsFlyer/Adjust) and data-driven decision making
• Comfortable operating in a

  fast-paced, founder-led environment

  , with ownership mindset and bias for experimentation