Growth Marketing Manager

About HealthSetGo

HealthSetGo is India's largest healthcare organization for schools, supporting parents and children with their health - with achieving the vision of a healthy India. Founded by Priya Prakash, HealthSetGo currently operates in over 77+ cities across India with 250,000+ students and parents under its award-winning flagship Health Program HealthSetGo CARE which monitors the healthy growth and health education of students at School. Aligned with the Sustainable Development Goals 3&4, HealthSetGo aims to nurture India’s health ecosystem. HealthSetGo has won many awards including Indian Education Award, IDA Award, Healthcare Innovation Award, Cartier Women’s Initiative Award with its founder being inducted into the Forbes 30 under 30 Asia 2018 and Forbes 30 under 30 India 2020 list.

About the Founder

Priya Prakash is a healthcare entrepreneur and the Founder of HealthSetGo. Under her leadership, the organization, in a span of 7 years has become India's largest healthcare organisation for schools which currently operates in over 77+ cities across the country, impacting 5,00,000 students and parents. She has been recognised as Forbes 30 Under 30 Asia & India - Healthcare & Sciences, and has been the recipient of the Global Citizen Prize, Cartier Women's Initiative Awards, and Unilever Young Entrepreneur Award. Priya is the Founding Curator of the Gurgaon Hub of the World Economic Forum, Advisory Council Member, Orygen Global, and a Member of the Future Generations Commission on Health and Climate Change . Additionally, she’s a State Level Olympic Weightlifting Champion, avid health blogger and has been featured in various national and international publications for her work. Priya holds a degree in Mathematics from Lady Shri Ram College, and an education in Social Entrepreneurship from INSEAD.

LinkedIn : https://www.linkedin.com/in/priyaprakashhsg/

Job Description - Growth Marketing Manager

Mission of the Position

directly contributing to our revenue goals.

You will be directly accountable for specific revenue targets related to user growth and upsells.

If you’re passionate about building and improving products and services, this role is for you.

Key Responsibilities

Responsible for owning retention of user cohorts, minimizing churn, and improving LTV,

The core ownership areas will be:

Strategy:

Creative + Messaging:

Lifecycle Management:

Execution:

Monitoring Campaign Impact & Revenue Performance:

Data obsession:

Desired Skills and Experience

• Have complete exposure to build automation journeys / segmentation / personalization in Moengage.

• Data-driven decision making

  : Complete understanding of retention cycle & metrics & ROI.
• Proven project deliverables which drove ROI.
• Should be from B2C industry.

• Experience

  : 2-4 years of relevant experience.

• Communication

  : Excellent written & verbal communication skills in English | Can effectively express his/her thoughts | Great people skills.
• Should be comfortable with tools like.
• MoEngage.
• Email Marketing.
• Have 0-1 to mindset.
• A keen sense of design is essential. The incumbent should be able to visualize modern creative designs and get them executed by the in-house designers
• An analytical bend of mind and data-driven attitude. We are looking for someone who can crunch numbers and find answers and patterns. Hence, data analysis and comfort with numbers is an important requirement for the job.

Personality Skills you should possess

• A passion for mobile apps and digital marketing is a must for the job.
• High level of ownership and a go-getter attitude. At HealthSetGo, we encourage you to be an independent thinker and self-starter. We are looking for someone who is intrinsically motivated.
• You will be a part of a team that prides itself on working with each other instead of vs each other. We are looking to hire someone who is a team player and will add to the camaraderie and fun.