Growth Marketing Manager

Company Description

D&D Healthcare is India's largest ventilator manufacturing company, established in 2018. Now the company with its new vertical Fiberise Fit Pvt Ltd is launching a nutraceutical supplement focused at weight management. The company aims to become India's largest weight management solution within next 2 years.

Role Description

This is a full-time on-site role for a Growth Marketing Manager located in Noida. The Growth Marketing Manager will be responsible for :

Performance Marketing & D2C Growth

• Plan, execute, and optimise paid campaigns across Meta, Google, YouTube, and quick commerce ad platforms (Blinkit, Instamart, Zepto)
• Own CAC vs LTV metrics; build funnels that maximize ROI.
• Drive website conversion optimization (CRO), landing page A/B testing, retargeting campaigns.
• Manage and scale affiliate & referral programs.

Influencer Marketing

• Build and manage influencer partnerships (micro & macro fitness/nutrition creators).
• Negotiate collaborations, track performance (promo codes, landing pages).
• Create UGC (user-generated content) pipelines for ads and social media.
• Foster community-driven growth through WhatsApp groups, Instagram lives, fitness challenges.

Quick Commerce Sampling

• Execute sampling campaigns via Blinkit/Instamart/Zepto.
• Manage visibility packages & sponsored placements on platforms.
• Work closely with platform category managers to maximize exposure.

Retention & CRM

• Build customer lifecycle flows: email, WhatsApp, SMS, push notifications.
• Increase repeat purchases through subscription programs.
• Drive loyalty via referral schemes and rewards.

Analytical Reporting

• Track KPIs: CAC, LTV, ROAS, conversion rates, influencer ROI.
• Provide weekly reports to leadership; recommend data-driven growth experiments.

Qualifications

• 3–6 years of experience in growth / digital marketing for a D2C consumer brand (FMCG, nutraceuticals, or wellness preferred).
• Proven track record of managing Meta/Google Ads with budgets of ₹10L+/month.
• Hands-on experience with influencer marketing campaigns (both discovery & ROI tracking).
• Familiarity with quick commerce advertising (Blinkit, Instamart, Zepto, Amazon).
• Strong analytical mindset: ability to optimize funnels, budgets, and campaigns.
• Hustler mindset: willingness to experiment, iterate fast, and own growth targets end-to-end.