Growth Marketing Manager

Responsibilities

What we're looking for -

As seen on shark tank, we're building a students career platform. We're looking for passionate & smart candidates who are growth hackers and love growth.

Selected applicants day-to-day responsibilities include:

• Brainstorm new ideas to create a trending brand amongst Enterprises
• Growth Hacking - use virality as a concept to push the platform to a massive audience & user base
• Use influencer marketing to work with different influencers all across the country in various domains.
• Content Marketing - Launch content initiatives over social media platforms, blogs, podcasts
• Influencer Marketing - Setup the influencer partnerships team
• Paid Ads - Google Ads, Meta Ads, Linkedin etc
• Ensure that the creative marketing campaigns result in traction on the platform
• Build creative strategies & implement contests in colleges
• Relationship Management: Develop and manage relationships with senior management at companies
• Strategy Planning: Create a strategic roadmap and execution plan for the acquisition of new clients in line with the overall organisational objectives.
• Work on SEO, SEM & App Store Optimisation of the platform, Google Ads, Meta Ads
• Take complete ownership of the marketing process, forecast growth for specific periods
• Ensuring brand-standard experience for prospective members and sharing more about the benefits

Process Optimization

• Ideate and collaborate with other growth channel owners (paid media, web, social, outbound, events, inside sales, etc.) to develop new and innovative ways of working across teams to drive productivity and streamline processes
• Partner with marketing ops to optimize processes and utilize new technologies
• To identify gaps, shorten turnaround times and drive improvements

Campaign Reporting and Communication

• Own and report end-to-end campaign performance
• Track lead progression. Understand and improve conversion of leads into pipeline inflow
• Ensure alignment between horizontal and vertical teams
• Substantiate business communications with performance data
• Provide ongoing communication on strategy, approach and performance

Qualifications

• Bachelor's degree
• 3+ Years of work experience in Growth, Marketing, Product, and Executing campaigns
• Experience working in Startups and must have scaled growth from 0 to 10
• Creative individual
• Masters degree preferred
• Strong negotiation skills
• Good knowledge of Technology & Tools
• Excellent communication skills
• Strong grasp of English
• Your pulse speeds up when you talk to like-minded enthusiasts