Growth Marketing Manager

Company Description

Classe365 is a comprehensive Student-Admin OS that manages the entire learner journey—combining CRM, LMS, and SIS capabilities into a single, unified platform. Trusted by over 6,000 institutions across 130+ countries, Classe365 helps education providers streamline admissions, enhance learning, and improve administrative efficiency. Learn more or start your free trial at classe365.com.

Hiree365

Role Description

Growth Marketing Manager

CAC, MRR/ARR growth, and churn reduction

Key Responsibilities (Day-to-Day Tasks)

• Own and optimise the full growth marketing funnel across paid, organic, and lifecycle channels
• Manage and mentor a small team across content, SEO, and design
• Plan, execute, and optimise multi-channel performance campaigns (Google, LinkedIn, Meta, etc.)
• Guide SEO strategy and content marketing to drive inbound traffic and lead quality
• Oversee out bound marketing automation and nurturing flows via HubSpot
• Develop and improve landing pages, conversion paths, and user onboarding journeys
• Monitor, report, and optimise key SaaS metrics:

• Customer Acquisition Cost (CAC)

• Customer Lifetime Value (CLTV)

• Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR)

• Churn Rate (user and revenue)

• Activation and retention rates

• Work with Customer Success and Product teams to reduce churn and improve user engagement
• Support sales enablement with collateral, campaign insights, and MQL handover
• Run A/B tests and conversion experiments to improve funnel performance
• Build and maintain dashboards for campaign performance and executive reporting
• Stay current with SaaS marketing trends, growth tools, and best practices

Qualifications

• 4–6+ years of experience in growth or performance marketing at a SaaS company
• Proven track record managing small teams and achieving measurable growth outcomes
• Strong understanding of SaaS metrics and how marketing impacts CAC, MRR, and churn
• Experience running high-performing paid campaigns (Google Ads, LinkedIn, Meta)
• Proficiency in marketing automation, analytics platforms, and A/B testing tools
• Deep knowledge of SEO strategy and content-led acquisition
• Excellent project management and cross-functional collaboration skills
• Results-oriented mindset with strong analytical and problem-solving abilities
• Bachelor’s degree in Marketing, Business, or a related field
• Bonus: Experience in EdTech, HRTech, or multi-brand portfolio growth